On the other hand, branding refers to what clients associate you with whenever they hear about your company. It adds to the customer experience beyond what is presented on your website. Incorporating the company’s personality in the design will influence brand perception, productivity, and revenue.
Also, adding decorative pieces such as rugs, tapestries or wall accents that are directly linked to your cultural background can be amazing conversation starters, or even a reason to host a get together to show off new pieces that you acquired!
Both the dominant culture and its subs are important. For example, you can use a collaborative and flexible design for the dominant culture and a controlled approach for the subs to create a balance. Controlled subcultures can be managed via departmentalisation while sustaining the overall business personality.
Your interior design should tell a story about your brand and organisational values. Consult with experts in interior design for the right choice that will match both your current and future needs.
Creating brand awareness should be a continuous process for companies that strive to be successful. Can you honestly say that there are enough people that know about your existence?
It is a good approach for selecting an alternative that promotes employee satisfaction and engagement. They will be acknowledged and feel motivated to work towards the company goals.
The current Scotland Food & Drink logo photo-shopped into the image as they are going through a re-branding exercise
Create a cultural haven in your home and you’ll find you’ve crafted a refuge that’s made-to-fit at the end of each and every day.
Religion is often linked to culture and sometimes it can seem difficult to find a way to express your deepest beliefs in your home while maintaining décor schemes.
According to Burns, managing director and co-founder of interior design company Oliver Burns, central London’s property market is increasingly dominated by international buyers. These buyers might be looking to buy a second home or an apartment where their children can stay when they travel to England’s capital for their studies, but they all have one thing in common: all nationalities have their own culture that shapes their lifestyle preferences. Burns believes buyers and developers must try to understand the cultures of their clients to create a suitable home for them. He says that even though many rich clients have the same “international” taste that focuses on unique items of high quality, there are also individual preferences that need to be taken into account. People that come to Oliver Burns often have specific and complex wishes, Burns says. However, all wishes may be different, but almost all clients have limited time due to their busy international agenda. This is why Oliver Burns tries to find out the clients’ needs and lifestyles immediately to make the most of their customers’ limited time. The company employs a multinational team that, according to Burns, can meet every single expectation of the client. Burns says clients are greatly influenced by their families, which is especially true for British and Indian families. A client’s choice for a new home is often dictated by the property style that he or she knows best, he says. When investing in foreign property, international buyers are looking for a “home away from home,” after all! Burns states that the British, Indians and Russians, for example, are interested in period detailing. This is why people from these countries often opt for London homes in the Mayfair, St James’s and Knightsbridge areas.Middle Eastern clients, Burns says, are interested in homes with an older style and a luxury feel. This is why they often request textures such as marble and velvet, for example. They also like to walk barefoot in their homes, which is why they ask for carpets and rugs. Furthermore, Burns points out that people from the Middle East might ask for a prayer room, a separate sink to wash their feet in before they go into prayer. In addition, according to the Islam, Muslims mustn’t face the direction of prayer when they go to the toilet, so these cannot face the south east (in UK anyway).Burns states that Chinese and Malaysian buyers have completely different demands, however: they like their homes to be designed in a clean and minimalist style and prefer apartments in modern style, as this is what they are used to in their own country. As Chinese investors are increasingly turninig their attention to Britain, Burns thinks it will become more and more important for designers to master the Art of Feng Sui. Chinese clients often have their own experts on the style that review properties and give orders to British designers. Next to cultural preferences, clients have personal wishes as well, for example to have a separate his and her bedroom suite. Burns states that security is also a key element in the design of a house. If they move into an apartment, his clients expect round-the-clock concierge services, much like a hotel. This is especially true for people from the Middle East, he says, and even more so when their property in the UK is not their first home. According to Burns, when designing homes, it is very important to understand and act upon the culture of a client. If the culture is completely understood, he says, designers can meet and even exceeds the client’s expectations. I guess that’s the message all businesses need to take away with them – pay attention to culture!
Were you born near the ocean; thereby, creating a cultural love of the sea? If so, then infuse your home with reminders such as sea shells. Image Source: OUT to SEE
While all those are essential parts of great office design, there’s one thing that often gets overlooked: the importance of branding in designing your office.
When work is done and errands are complete, there’s one destination that people seek— home sweet home. No matter what your residence whether it’s an apartment, house or mansion—home is a place of refuge.
Wondering how you can get interior design in line with culture and branding in a colourful approach for your office?
But this is only the beginning. If you aim for a coherent image, every shape in your office, as well as the way the furniture is arranged and the way your staff members interact with each other have to be on point.
For example, a Starbucks coffee shop set up in an urban center will be different from one in a remote area. The societal values in an urban place are different from those in rural areas and the shop should reflect that.
The thing that can keep you grounded while you navigate your endless options is relevance. Relevance is essential when you are selecting a design for your office layout. Otherwise, you might end up wanting every piece offered by a supplier or recommended by an architect.
Visual identity is a primary component of branding. It focuses on using visual aspects to trigger experiences and feelings towards the brand.
How can you get interior design in line with culture and branding to promote the company’s visual identity?
No matter what direction the interior design takes you, when it involves culture, it has a way of drawing others in and opening their eyes to something that already means the world to you. The visitors to your home may in turn decide to decorate their own homes to reflect their own cultures. What could be better than a world of originality where everyone shares their distinct cultural backgrounds with one another?
It is. We have been there ourselves (and still haven’t fully finished it… 🙂
When thinking about cultural differences, interior design might not be the first area of business that comes to mind. However, in a great article on Prime Resi, Joe Burns explains that luxury homes will only meet the client’s wishes if the designer knows the ins and outs of their culture.
Understand what your brand stands for (see above) and pick a colour or colours that speak(s) on its behalf. Colour is linked to a person’s or a brand’s energy. Each colour is perceived to communicate a different message. Bold colours such as red or orange often give an energetic perception, while green can be used to show freshness or nature appreciation. You can also use blue to illustrate loyalty. Use neutral colours for board or conference rooms to allow some light in and maintain privacy.
While culture is sometimes based in practice, for many culture has a lot to do with traveling, crossing borders and visits you’ve made to places that represent your roots. These are trips that you cherish—they are important and should have a place in your interior décor. How can you do this?
Keep in mind the ever-changing office set-up trends and availability to accommodate everyone and provide easy access. The primary factor to consider is enhancing your brand and cultural values while selecting a modern office layout. Use historic and recent imagery to depict your company’s mission, vision and milestones achieved.
How Can You Get Interior Design In Line With Culture And Branding?
How Can I Keep My Office Design in Line with Branding and Company Culture?Introduction
Do you intend to change your brand presentation in future? How easy will it be to implement the change with your chosen office interior design? This was something Scotland Food & Drink was faced with.
It’s very possible that you and your spouse share an amazing love for each other, but come from very different cultural backgrounds and beliefs.
If you allow culture to weave into design through color palettes, photography or symbols with accent pieces, you’ll soon find that those aspects of your beliefs that you hold close are visible throughout your home’s interior as well.
How can you get interior design in line with culture and branding while leaving room for future changes? You need to plan and have a rough idea of where the company intends to be in a few years so that you can easily scale the office design accordingly.
So should you use the same colours your logo has in your office?
One of the best ways to do this is to use culture as an inspiration for interior design. Culture is an integral part of your family, and when it’s incorporated into your home’s interior design, can be infused into everything you do on a daily basis.
Today’s customers expect consistency across mediums and locations. What does this mean exactly?
It is important to consider the employer-employee relationship when selecting a design. Most employers are catching up with the current trend of using workplace design to express the organisation’s unique features and ethos.
Incorporating the communal values through differentiation will provide a sense of belonging and acknowledgment for customers. However, they still need to visit the shop and be able to easily identify the brand. Your values should be constant.
Some of them will visit your website to see the product availability and customer reviews then proceed to your store to make the purchase. This is why it is crucial to maintain consistency in customer experience from your website to your physical location, and this also applies to business to business marketing.
Finding a way to bring attention to both cultures can fuse personalities, styles and beliefs in a very balanced fashion. It can also be an effective way to show family and guests elements of the other’s culture that drew you to one another in the first place.
You will be having your logo displayed in various areas, so you don’t want it to be “eaten” by the décor in the same colours. What you should aim for are colours that complement the ones in your logo and make it stand out.
Most people are shy or scared to experiment with colours in an office set-up. They end up going for the easy way out. They settle for dull colours in order to maintain an “official” look. But it does not have to be that way. Incorporating colours in your office not only communicates the nature of your brand, but also lights up the space.
Companies often map brand identity in various physical spaces. It is important to determine the pieces that cannot be altered. It is advisable to use a permanent approach to reflect the core aspect (or value) of your brand and a flexible alternative for adaptable aspects.
For example, if you fill your kitchen with culturally specific foods and utensils, family and friends alike might be inspired to give something new a try. Or, if you were born in Japan, then maybe it’s time to bring some of those calming Japanese interior designs into your home; thereby, showing all your friends the delicate influence of balance and minimalism in Japanese culture.
Always ask yourself this: how relevant are these pieces and designs to your brand and cultural values? Do not select a colour, piece of furniture, or layout design just because they look good. Ensure that their relevance aligns with the primary values and goals of the organisation.
One of our suppliers Actiu, are a great example of creating a coherent image between their mission and values and their interior by incorporating Biophilic design in the workplace.
Understanding Your Cultural Values and Picking the Dominant One
Every industry changes every day. It is crucial to factor in future changes in your workspace while re-designing it. Balancing flexibility and permanence in brand expression is a challenge for most companies.
However, some of them prefer options that still reflect their power or command. There are different office setups that would still provide privacy and a sense of power. For example, use of cubicles or offices for leaders and an open working area for employees.
This may be as simple and obvious as hanging a collection of crosses on your living room wall, or it can be a bit more understated by incorporating the bright blues of the Meditearrean Sea into your decor. Religion comes in all shapes and sizes and doesn’t necessarily refer to an organized faith. Some may feel a deep-rooted love to the ocean where they grew up—surely that constitutes a form of faith through their culture.
For example, an open workspace will encourage engagement. On the other hand, a secluded working area is essential for workers seeking privacy and a quiet working area.
Here are a few more reasons culture should have a spot of honor in your home’s interior:
When you say office design, you probably think about ergonomic furniture, agile working, comfy employees and spacious meeting rooms, right?
Well, it’s not hard at all. You just have to embrace colours.
A study on Omni-channel expectations shows that consumers consider both online and offline brand set-ups as one. Customers can either complete a purchase online or visit your brick and mortar shop.
At Amos Beech, we take the time to understand this story and work to find the best ways to express it visually. We make sure that everyone who visits your desk can easily recognise your brand and the values it stands for. Of course, we also keep in mind the comfort of your employees.
In this way, culture design becomes a story line to your family’s history and lineage.
And, of course, don’t forget to make sure that the colours you choose complement the ones in your logo and graphic identity nicely.
interior design multicultural cultural differences cultural awareness culture
Most organisations focus on developing a great website and a great logo, but pay little attention to the physical appearance of their offices:
Whether we know it or not, culture impacts almost everything we do. Within business, one should always be aware of cultural differences. Yes, even within interior design!
To begin with, you should avoid using the same colours. Instead, you should opt for those colours that complement the palette of your visual identity.
At Amos Beech, our main focus is workplace consultancy. We bridge the gap between branding and selecting the right interior design for your office. Each organisation has cultural values and a message to convey. We take the time to understand your company’s needs and culture before choosing a design for you.
You need to go beyond placing your brand name and company logo on your office walls and door frames. Showcase your company’s personality and character via other creative mediums.
Bringing culture into your home’s interior is a personal step that should reflect your deepest cultural roots.
Bringing culture into your home’s interior is a personal step that should reflect your deepest cultural roots. Image Source: Leighton Design
For instance, you can brand chair, cups or even publish a monthly magazine for clients. Speak about your beliefs through every piece of furniture you choose and every colour you place in your office.
Well, it means that they should be able to recognise your brand on your website, in your office and in any of your commercials, whether they are online, on TV or on radio.
Decorating with culture in mind is a way to express those beliefs and lifestyle factors that make you who you are. The statement that culture makes in your home has the ability to create a domino effect that can be extremely positive.
Try to find unique ways to frame photos of culturally significant trips—Consider a canvas collage of people and places that are important and matching their color tone to your overall design scheme. Or bring home seashells or sand in a jar to place on your mantel, always reminding you of the sea-side region to which you were born.
For example, white on red will always make us think about Coca-Cola or Vodafone.
Give culture a chance to shine through your design themes and watch as family and friends alike are able to connect on some level with what’s important to you through the atmosphere you create in your home. Taking time to emphasize what’s most important to you through interior design gives your residence a personal touch that puts your passions on display and speaks to your unique life.
You want to let the whole world know that you care about the environment and that you take steps to protect it? Then you should choose environmentally-friendly design elements. Do your brand guidelines say that you are open to new challenges and that you embrace collaboration and innovation? Then your office can’t be made up of stern cubicles or individual offices for each of your employees.
Aligning your office design with your branding and your culture means more than using the colours in your logo for your walls and chairs. In fact, it means the opposite.
It is essential to schedule a meeting with all the parties involved. You need to discuss all aspects together with your interior designer, architect and your marketing team to determine how it will work out.
It is easy to make corrections that might compromise the role of each party at this stage. Brainstorm creative ideas that will make your space stand out and also promote your brand and cultural values.
Understanding your cultural values and prioritising them will assist in selecting one that is not homogeneous, but offers foundation. It also provides room for creativity. You get to design a different environment to manage subcultures by offering a seamless relationship with the independent value.
Now that we have established what organisational culture and branding are, let’s how you can get interior design in line with culture and branding so that you can reap amazing benefits.
The needs and preferences vary among companies when selecting an interior office design. Understanding that these variations will influence how you can get your interior design in line with culture and branding is essential.
Employees connect with a brand and with a company’s culture through the set-up. Is the working space promoting your cultural values?
Cohesion and coherence can be attained by working with professionals who know how to translate your brand values into office design elements. If you choose the workplace consultancy company, no plant and no desk will be out of place – everything will be designed to tell your brand story.
In circumstances like this, highlighting culture in your home’s interior can be a great way to represent both of you as individuals while living under the same roof.
Office design can help your marketing team with brand awareness.
A Steelcase study shows that there is a high correlation between employee engagement and workplace satisfaction. High satisfaction with the office space boosts engagement among the employees.
For this reason, it’s imperative that the space you inhabit exist as a reflection of your personality, taste and style. Above all else, the interior décor you choose for your home should be a testament to those that live underneath its roof. What does this mean? It means that your home interior should reflect who you are and where you came from.
This Moroccan-style home certainly reflects the owners culture and roots. Image Source: Laura U
You can incorporate both to enhance workplace satisfaction for everyone. Just be sure to involve the employees when you make the decision, so you know which of the two should be prevalent.
Interior décor is an interesting and constantly evolving concept. The available options are overwhelming. This is why it’s easy to lose sight of what you are trying to do.
How can you get interior design in line with culture and branding in different locations while retaining your values? Opening new branches in different locations is common when a brand is growing.
If you are buddhist then your home can reflect your serene culture/religion through artwork. Image Source: Elemental Design LLC
And this comes with its own challenges, like incorporating the societal values of the region while maintaining your values.
Employee consideration and involvement are crucial when you are designing a company’s office space. Encourage employees to brainstorm and come up with office design ideas that are in line with your branding. This will not only help you create a space that is perfect for both visitors and employees, but it will also make the latter feel included and part of the decision-making process.
Consistency in Customer’s Experience Both Online and Physically
No matter what culture means to you—whether it’s a set of beliefs, places you visit or customs you hold close—it’s possible and beneficial to incorporate into your home’s interior.
Your choice of office design speaks volumes about the company’s branding and culture to your employees and clients.
Meshing two cultures into one house can be difficult, but try to incorporate symbols of both. Image Source: SK-Interiors
In turn, engaged employees often have control over their work and balance. For them, this balance is what supports excellent productivity. They are empowered and will seek privacy to work when necessary. But they still need access to common resources, don’t they.
Recent Haworth research indicates that culture, which refers to the company’s values and beliefs, can become a sustainable advantage over competitors when you choose the right office interior design. Culture is based on goals, attitudes, and ethics. Thus, it can serve as a great way to retain and attract customers and employees.
Does your home reflect your culture? Does it tell the story of who you are? Image Source: Kuda Photography
How can you get interior design in line with culture and branding without distorting the intended message? Clear brand communication is a common challenge when designing a workspace. It is an important aspect of creating awareness among employees, clients, and investors. A company should invest beyond the logo design and implementation to avoid message distortion.
How do you communicate beyond the basic company logo? Invest in any approved medium that reinforces the company’s culture and brand’s traits. Visual language is a broad concept that can be used to provide an immersive experience for clients, employees, and investors.
Companies work towards providing a good first impression on the website, but forget to do the same at physical location. If you provide a vibrant customer experience online, ensure that the same is present in your office space. You can use colour or branded messages in your space to help customers identify with your brand offline, too.
Your working space should reflect what your organisation stands for. For example, a green office that saves energy and encourages outdoor working sends a clear message – your company is invested in environmental protection.