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The view from tumblrs new roof deck madeline stone business insider



Tumblrs New Office.

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Blogging platform Tumblr was acquired by Yahoo back in May 2013 for $1.1 billion—Marissa Mayer’s’ biggest buy—as a means to revamp their image into a brand geared toward a younger demographic. Given Tumblr’s early success at attracting a cult following for its blogging service, the acquisition was meant to help both parties achieve long term financial and branding success.

While it’s unclear how Tumblr’s new office integration will operate, it’s safe to assume its culture will further be ingrained into Yahoo’s corporate one. This could likely mean a further detriment of what made Tumblr worth acquiring in 2013.

According to several Tumblr employees, who confirmed the news on condition of anonymity, their company’s original NYC office in the Flatiron district will cease to exist at the end of this month. Instead, Tumblr employees will be relocated to Yahoo’s current New York Headquarters.

Tumblr throws parties throughout the year, but their favorite is the annual Halloween bash. Some people leave their costumes in the office year-round — hence the ketchup bottle and pea pod get-ups.

The entirety of Tumblr’s New York City headquarters staff will move into Yahoo’s Midtown Manhattan office, Crunchbase News has learned.

The company also just unveiled its roof deck in June. It has incredible Manhattan views in every direction.

It wouldn’t be a tech office without a ping-pong table. Tumblr has a foosball table, too, and we’re told that competition can get heated.

To top it off, Tumblr founder and CEO David Karp stepped down in November, signaling an end of an indie era. The move also comes on the heels of Complex Media — owned by Verizon, which also owns Yahoo under the Oath umbrella — moving into Yahoo’s Times Square building in December.

This bookcase, for example, holds books that were put together from popular Tumblr blogs.

The office is fully stocked for the times in between meals, however.

The view from Tumblr’s new roof deck. Madeline Stone / Business Insider

There’s tons of art by Tumblr users all over the walls, like these portraits of subway riders that were done by New York City-based artist Gregory Muenzen.

The actual work gets done upstairs, where desks are arranged by team.

Since its inception, Tumblr has become known as a popular destination for independent creators and internet subcultures.

The company recently added this band room in the basement area. Some people like to come in here to sing, play music, or otherwise blow off some steam.

And this one is called the Flatiron Room, named for the famous building that’s located just a few blocks away from the Tumblr office. Once a month, the company hires a massage therapist whose services employees can book in the office conference rooms.

And to make their parties just a little bit more fun, the team installed a permanent GIF booth made by The Bosco.

Tumblr offers a $2,500 referral bonus that they encourage people to spend on office events or perks, from a DJ table to a company trip to a Beyoncé concert. 

Tumblr’s recently updated office in New York City’s Flatiron District is a good reflection of the site’s character.

Network Engineering Manager Aaron Prat decided he wanted an office pet, so he built a fish tank next to his desk.

Go inside Tumblr, the quirky blogging platform Yahoo bought for $1.1 billion in 2013 Go inside Tumblr, the quirky blogging platform Yahoo bought for $1.1 billion in 2013

They even built a shower so you could get clean after a tough bike ride.

As you walk through the office, you’ll see signs of Tumblr’s quirkiness everywhere, like this alien that appears on a restroom door.

Art from Tumblr users lines the walls. There’s beer on tap in the kitchen, and a recently opened roof deck makes for the perfect summer hangout. 

The company sometimes hosts movie nights where they project films on this massive, floor-to-ceiling screen. They even get to see some movies before they’re released in theaters, including, most recently, “Ex Machina.”

SEE ALSO: Go inside the beautiful new office and test kitchen of the wildly popular food site Food52

When Tumblr was just getting started, it made its home on the 10th floor of this office. Now its more than 200-person workforce takes up most of the building.

This one is the Orion Room, named after a famous condo building in midtown Manhattan.

Some people take their meetings outside on warm days. Leet says that they’ve started hosting yoga classes out here, and one coworker is going to teach a group how to do tai chi.

“We are looking forward to Tumblr’s move to Oath’s NYC headquarters,” Simon Khalaf, Oath’s head of media and products, told Crunchbase News. “It’s a natural progression for us to bring the Oath family of brands together as we continue to foster collaboration and build brands people love.”

But the space works well for parties and happy hours, too. A bar on the roof is already set up and ready to go.

Tumblr employees get to enjoy several free meals each week. Mondays and Fridays, they get catered lunch from popular New York restaurants, while Tuesdays and Thursdays it’s breakfast. On Wednesdays in the summer, a food truck parks outside the Tumblr office just for employees to buy lunch.

“We essentially wanted it to feel like Tumblr the site,” Megan Leet, Tumblr’s head of office experience and events, said to Business Insider. “We like simplicity, but we really wanted to capture Tumblr’s eclectic, fun nature.”

Tumblr recently completed work on its beautiful ground-floor event space, which they took over after a nightclub that had previously occupied the space closed. Employees usually eat lunch at the tables in the center of the room, but they can be folded up and put away for special events.

“We love to host external guests for talks and other events, but it’s also great for internal all-team meetings,” Leet said. “We had the opportunity to build out the ground floor to be ideal for that.

The office has a bunch of conference rooms, all decorated beautifully and named after famous buildings in New York City. This one is called the Carnegie.

We recently took a trip to Tumblr headquarters, and that commitment to community really showed.

If you’ve ever been on Tumblr, the microblogging site Yahoo bought for $1.1 billion in 2013, you know how wildly diverse and entertaining its more than 245 million blogs can be. 

Tumblr raised Series A through E rounds from its launch in 2007 until 2012, raising a total of about $125 million before being acquired by Yahoo five years ago. Although the platform maintained an independent operation, the shadow of pressure from the Yahoo ownership created a “misunderstood” image.

Go inside Tumblr, the quirky blogging platform Yahoo bought for $1.1 billion in 2013

They also offer plenty of storage for people who want to ride their bikes to work.

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