When you think of what’s hot in interior design right now, do your dad’s wingback chairs and grandma’s ornate chandeliers come to mind? Well, maybe they should. A new study by Joybird, a custom furniture company, revealed that Victorian is the interior design style that wins the popularity vote in more U.S. states than any other decor style.
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Joybird, the online retailer for custom, hand-made midcentury-modern style furniture, took a good hard look at the most searched designs in every state. The team over there built a list of the 16 most popular interior design styles and then used Google Trends to determine the search popularity for each in every state over the last 12 months.
We know age plays a major role in which decor style you like the most—millennials can’t get enough of modern furnishings, baby boomers not so much—but what about where you live? Custom furniture company Joybird built a list of popular interior design trends, then dove into Google Trends data to uncover their search popularity in each state over the last year. Unsurprisingly, not everyone was in agreement. Take Californians and New Yorkers, who already argue over who has the best cuisine and the most optimal weather. Californians search most for transitional design (that middle ground between traditional and modern), while New Yorkers are decidedly interested in the contemporary look.
“All the 30-somethings I know are very contemporary or Mid-Century Modern,” she says. “I think the home [reality] shows may be influencing this.”Photo by New Generation Home Improvements – Contemporary kitchens like this one are trending in states such as Texas, New York, and Virginia.
Oh shabby chic—you either love it or you hate it. Seems that Arkansas, Louisiana, Mississippi, and Tennessee have said yes to ruffles, matte furniture paint, and pastels.
Related topics: coastalcontemporary styledecordesign trendsinterior designMid-Century Moderntransitional styleVictorian
Photo by R.P. Morrison Builders, Inc. – This transitional living room in Portland, ME, perfectly balances a number of styles into one crowd-pleasing space.
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According to the study, only Kentucky is searching for Traditional design. It’s okay Kentucky, we’ll always love this classic look that never goes out of style.
“California culture is one of constant transitions,” says interior designer Linda Kitson of Summit, NJ. She favors such features as whitewashed oak beams, natural light, and bronze-framed windows.
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Alabama, Georgia, North Carolina, and West Virginia have all caught the bug with this on-trend style. Think: house plants, global patterns, lots of texture, and a relaxed, inviting atmosphere.
Ultimately, at least a couple states chose every style—except one. Arizona stands out as the trendsetter, the only state to have modern farmhouse as its most searched term. Perhaps we’re about to see a transformation on our Pinterest feeds. . .
Take a look at the rest of the most searched styles in the chart below.
Contemporary was also the top searched style in Texas. Houston-based architect and interior designer Lauren Rottet says she has been seeing a lot more homes spotlighting the style being built in the Houston and Dallas areas.
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“The design and fashion industries and other businesses on the East and West coasts help drive the trends,” says Bonnie J. Steves, an interior designer in New York City.
There are plenty of things Southerners can agree upon. Like the fact that Mama always knows best. Or that porches are the best place to pass the time. Or that tea should be sweet, please. (Just don’t ask about which hot sauce is best or how soon is too soon to put up holiday lights.) But just in case you were starting to think the South was one big homogenous place, think again. As it turns out, we’re all quite different when it comes to what makes our hearts go aflutter at HomeGoods.
Anyone who wants to stay on the pulse of the next big thing in design has long known to look to New York and California, and the study confirms it.
So, tell us, did you agree with your state? What’s your preferred style for interior design? If you don’t know, check out our Style Guide with everything from colorful to cool and casual. Or, find out which Idea House belongs in your future.
Bohemian, the No. 2 style, was the top search term in nine states: Alaska, Montana, North Dakota, Alabama, Georgia, North Carolina, West Virginia, New Hampshire, and New Jersey.
The study compared the most-searched interior design terms in each state, based on Google Trends data over the past 12 months.
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“Contemporary style in particular will permeate in coming years,” says Steves. “We live in such a connected, digital society that someone can see something that’s trending in New York and immediately have access to it in Kansas City.”
Turns out, our friends over in Mississippi are quite loyal to their shabby chic ways. Up in North Carolina, they’ve embraced the increasingly popular bohemian trends. And it’s not just the South; the entire nation has embraced a wide variety of styles from industrial in Colorado to transitional in Massachusetts. Here, the top home décor styles in every Southern state:
“Transitional has some key elements of classic, timeless design but offers modern convenience with simple lines and profiles,” says Eric Tsai, director of marketing for Joybird. “People in California seem to like the mix and match of old and new more than staying within a defined style.”
“Traditionally, home styles begin on either coast and work toward the center of the country,” says John B. Chadwick Jr., an interior designer in New York City.
The transitional style favored in California is a more accessible look that melds two different aesthetics: modern and traditional.
Alabama: BohemianAlaska: BohemianArizona: TraditionalArkansas: Shabby chicCalifornia: TransitionalColorado: IndustrialConnecticut: VictorianDelaware: VictorianFlorida: ContemporaryGeorgia: BohemianHawaii: TraditionalIdaho: Shabby chicIllinois: ContemporaryIndiana: VictorianIowa: IndustrialKansas: ContemporaryKentucky: TraditionalLouisiana: Shabby chicMaine: VictorianMaryland: ContemporaryMassachusetts: TransitionalMichigan: IndustrialMinnesota: Mid-Century ModernMississippi: Shabby chicMissouri: VictorianMontana: BohemianNebraska: VictorianNevada: VictorianNew Hampshire: BohemianNew Jersey: BohemianNew Mexico: Art DecoNew York: ContemporaryNorth Carolina: ContemporaryNorth Dakota: BohemianOhio: IndustrialOklahoma: VintageOregon: IndustrialPennsylvania: VintageRhode Island: VintageSouth Carolina: CoastalSouth Dakota: WesternTennessee: Shabby chicTexas: ContemporaryUtah: Modern farmhouseVermont: VintageVirginia: ContemporaryWashington: Mid-Century ModernWest Virginia: BohemianWisconsin: IndustrialWyoming: Western
Of particular interest to many design mavens is contemporary style, which has taken root in New York. The style encompasses a range of different trends developed in the latter half of the 20th century, featuring rounded lines and a mix of bold and neutral shades.
How does your home’s style stack up against the most popular style in your state? Check out the list below.
But hold off on a full “Age of Innocence” home makeover. Crown molding and floral wallpaper might reign supreme in 10 states, but that doesn’t mean stuffy Victorian style is on the rise across the country. In fact, trendsetting states such as California and New York actually preferred transitional and contemporary styles, respectively.
South Carolina was the only state where coastal was the most searched style, which could indicate that people in general are cooling to the trend.
That’s not to say there weren’t some notable similarities. Joybird discovered that although midcentury-modern living rooms seem to have taken over Pinterest, it’s actually Victorian design that is most searched overall, in a total of ten states ranging from Nevada to Maine. Right behind it was what feels like the complete opposite look: bohemian. That style was either the first or second most searched in 22 states. Of the East, West, North, and South, Southerners were the most united in their decor tastes. Joybird notes that across the area, only four of the 15 aesthetics popped up: contemporary, shabby chic, coastal and bohemian. In the West, on the other hand, 10 different styles appeared.
“It is surprising to me that coastal was only popular in one state,” says Steves. “I thought it would have been big in Maine, Rhode Island, Florida, and Massachusetts around Cape Cod.”
Apparently Texas, Florida, Virginia, and Maryland just love their clean lines and airy atmospheres. Get more contemporary style inspiration here.
Looks like Oklahoma is hitting up those flea markets all alone. This look is defined by patinaed pieces and accents that have the kind of personality you can only get with age. Learn how to warm up new spaces with vintage style here.
The states where Victorian style is No. 1 are Nevada, Nebraska, Missouri, Indiana, Pennsylvania, Vermont, Maine, Connecticut, Rhode Island, and Delaware.
Its no secret how much Southerners love their coasts. Particularly, South Carolina’s. (Readers voted Charleston the Best Southern City for 2017.) It’s no wonder this state has brought its natural beauty indoors, as the only state ranking coastal style number one.
Victorian style reigned supreme in the greatest number of states, followed by bohemian and contemporary.