Nothing cardboard office interior alrik koudenburg joost van bleiswijk
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Nothing Cardboard Office Interior By Alrik Koudenburg And Joost Van Bleiswijk

Nothing Cardboard Office Interior By Alrik Koudenburg And Joost Van Bleiswijk Nothing Cardboard Office Interior By Alrik Koudenburg And Joost Van Bleiswijk

“Nothing is an Amsterdam-based, independent entrepreneurial agency that delivers innovation and commercial creativity for local and international clients out of a cardboard box. Literally. The Nothing office, built entirely of cardboard, was designed by internationally recognized designers Joost van Bleiswijk and Alrik Koudenburg.

Using the same method of construction as his No Screw No Glue project (see our previous story), van Bleiswijk created the interior using over 500 square metres of reinforced cardboard.

The use of the ‘No Screw, No Glue’ technique on this scale was never explored before and the strong lines, allowed Joost to apply details, volumes and furniture. Using over 500m2 of the most ‘Nothing-building material’ we could find – reinforced cardboard. It was CNC cut and left the team with 1500 element that they slot together without the need of screws nor glue…”

Alrik Koudenburg came up with the idea to use cardboard to do the complete interior. Presenting a total concept to his client that had the guts and the trust to take it on. It made out of a variety of volumes, that houses the all the activities of the agency. It has a boardroom, a grand elevated office and a library workarea. And…it’s freestanding – one could completely walk around, over it and work inside of it.

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Nothing’s goal is simple: turn consumers into brand advocates by any means to hand. This approach sees Jansen and Korsten creating meaningful brand experiences ranging from product innovation and store design, to employee training programmes and, yes, even TV campaigns.

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Teaming up with his designer friend Joost van Bleiswijk was a winning combination. Joost designed all the details, using the ‘No Screw, No Glue’ method, that made Joost known through out the design world. And by doing so Joost added a grandeur that suits this award winning company.

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Alongside Nothing is ‘Nothing Ventured’, the company’s in-house business concepts development arm. Nothing Ventured sees the likes of architects, industrial- and 3D- designers and online specialists come together to make their ideas happen. Current projects include an experiential measurement product, a web-based travel platform, an international webshop for young fashion designers and even a new sport, with all the accompanying commercial opportunities. These initiatives can be brought to market both as stand-alone ventures or to directly benefit clients.

The 1500 separate pieces were slotted together using no glue or fixings.

Michael Jansen and Bas Korsten, highly awarded ex-DDB Executive Creative Directors and co-founders of Selmore, have officially started Nothing this week.

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Australia-born Jansen (50) and Korsten (37) are one of the most successful creative teams in Europe, winning amongst others, the Eurobest Grand Prix and 11 Cannes Lions. They met in 1997 and became Executive Creative Directors (Board members) at DDB Amsterdam. They helped take the agency to ‘Agency of The Year’ status in 1999, 2001 and 2003 with pan-European clients including Volkswagen. In 2005 they co-founded Selmore with three partners and quickly gained a formidable list of clients including Unilever, Skoda Automobiles, Bavaria Brewery and Coca-Cola.

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Dutch designers Alrik Koudenburg and Joost van Bleiswijk have teamed together in 2009 to design this unique Cardboard Office Interior for Amsterdam-based advertising agency Nothing.

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Nothing is an Amsterdam-based, independent entrepreneurial agency that delivers innovation and commercial creativity for local and international clients out of a cardboard box. Literally. The Nothing office, built entirely of cardboard, was designed by internationally recognized designers Alrik Koudenburg (www.alrik.nl) and Joost van Bleiswijk.

Bas Korsten says: “Technological innovation is developing at an amazing pace and so is the role of social persuasion, due to the wildfire growth of online social networks and blogs. At the same time traditional mass communication is being met with increased cynicism. This means that brand advocates are quickly becoming a brand’s most valuable asset”.

The designers created a modular system made of cardboard using van Bleiswijk’s ‘No Screw, No Glue’ technique.

Michael Jansen (founder Nothing) says: “Nothing is about the power of ideas, about how a single idea can transform nothing into something. Using a cheap throw-away material to build a unique and memorable work space, seemed a good way to materialize this thought.”

Joost van Bleiswijk says: “I wanted to create a timeless space, monumental with my monumental and ornamental design style, using recognizable classic lines and styles.”

Nothing Ventured partners with Ohio, part of a group of companies including international production company Czar. Ohio’s Geraldo Vallen: “We have known Michael and Bas since their DDB days. Over the past ten years they have proven to be one of the most entrepreneurial creative partnerships we know”.

Michael Jansen says: “Nothing is about the power of ideas, about how a single idea can transform nothing into something. Using a cheap throw-away material to build a unique and memorable work space, seemed a good way to materialize this thought.”

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Alrik Koudenburg and Joost van Bleiswijk created a variety of spaces: a coffee corner, boardroom, brainstorm area with meeting table and book cabinet, desks, elevated work space and a storage room – in a 100 aquare meter office. The result is a peaceful décor that inspires and provides a homelike atmosphere.

Home » Interior Design » Nothing Cardboard Office Interior by Alrik Koudenburg and Joost van Bleiswijk

Nothing Cardboard Office Interior by Alrik Koudenburg and Joost van Bleiswijk

Dutch designer Joost van Bleiswijk has designed a cardboard office interior for new Amsterdam advertising office Nothing.

TAGS: Alrik Koudenburg • Amsterdam • Cardboard • Contemporary Interior Design • Joost van Bleiswijk • Office • The Netherlands

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