How To Design Restaurants And Bars That Enhance The Customer


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Collect this idea jamie olivers restaurant fifteen

Blacksheep has established a global reputation for creating outstanding hospitality environments. As well as redefining London’s nightlife scene over the past decade with award-winning projects The Cuckoo Club and Whisky Mist, Blacksheep’s international hotel clients include Fairmont Hotel Group, Hilton Hotels & Resorts, Accor Hotels and Marriot Hotels & Resorts.

Blacksheep was set up in 2002 by Tim Mutton and Jo Sampson because of their shared passion for design. The award-winning agency excels in creating spaces that really perform, from hotels, bars and restaurants, to retail environments, work places and residential spaces. We caught up with Creative Director Jo to find out more about Blacksheep’s work in restaurant and bar design and what exactly it takes to design a space that really works.

Born in the UK, Tim was inspired to start his career while working in bars in his early twenties. Intrigued by watching people interact and use the space in hospitality environments, Tim went on to study Art and Design achieving a BA Hons in Interior Design. From here, he established himself working in leading design practices including the renowned Terence Conran and United Designers.

What are the main challenges that hospitality designers are faced with today?

It is all down to good planning of the place and making it work, something that customers would not be aware of. Then it is about atmosphere, from lighting to music. People have to feel relaxed, but before we start on a project we research extensively into the offer and the location, making sure that what we are designing is relevant to the local or targeted demographic.

Consumers who visit restaurants and bars obviously do so in order to fulfil certain psychological needs. What tools and strategies do hospitality designers have at their disposal to ensure that these needs are successfully met?

Main challenges are clients finding good sites at the right rents. This has a major impact for the budgets of projects and the effects on the bottom line for the owner. As a consequence price points for food and drink can be affected, which will have a further impact on the demographic for the restaurant.

What strategies does Blacksheep have in place to enable the design of venues that contribute to happier guests and higher spending?

Co-founded in 2002 by Managing Director, Tim Mutton and myself, Blacksheep is a leading design agency specialising in the creation of exceptional branded food and beverage experiences, designing award-winning restaurants, bars, hotels and spaces. Based in London, the studio boasts specialist teams who understand the importance of an all-encompassing, holistic hospitality design service including local market analysis, brand positioning, innovative concept creation/implementation and integrated graphics and branding.

100%! The location of all the elements from circulation spaces, to seating areas to the bar all contributes to the operations of a space. If people can’t get a drink or the food is stone cold then the space fails, and that affects the business.

Blacksheep has created worldwide retail concepts for the Waterford, Wedgwood and the Royal Doulton Group and implements international shopping environments for luxury goods company, Hermès. The agency enjoys a continuing partnership with renowned British chef Jamie Oliver, successfully rolling out the design of his Jamie’s Italian chain and, most recently, his Union Jacks restaurant concept.

Here at Freshome, we particularly love looking deeper into the design of residential architecture and interiors but just occasionally we also get curious about other areas of design, such as hospitality design. What makes a great restaurant or bar? How do you ensure that the customers will have a great experience and want to return and how can the design of the space help to achieve certain business goals? These were the questions that we wanted answers to so we decided to ask some experts.

We don’t follow trends, we define them. Research for concepts isn’t based on what is out there now or what’s current; as this will be dated by the time our work comes to fruition. We look at trends and try and stay one-step ahead so our work has longevity.

Food, comfort and service! Service is particularly important – feeling welcome and wanted. Also the atmosphere has to be conductive to helping you relax and enjoy the occasion.

Fundamental planning – ie kitchens, circulations etc and being able to service a restaurant properly and atmosphere. It is key to get the right ambience, not too cold or not too loud and from a food perspective not too many dishes. Not having a defined offer – less is definitely more when it comes to mains.

We would like to thank Jo for giving up her time to answer our questions and for giving us an insight into the work of Blacksheep. We would love to hear about your experiences of great restaurant or bar design though. Tell us what it is about your favourite restaurant or bar that keeps you coming back and how can the design make for a better dining experience?

I don’t think that it’s so much about psychological needs but social ones. The customer chooses which venue is better suited for their particular mood or requirements. Are they going somewhere to hopefully meet someone or are they going for an intimate dinner? This decides the choice of venue.

I graduated with a first class honours degree in design, which propelled me to fast track my career in the industry. I am a specialist in the creation of luxury interiors for hotels and private homes, as well as in the design of cutting-edge retail spaces and I have a keen stylist’s eye for the very best in furniture and fittings. I cut my teeth working with renowned agencies Studio De Lucchi, Terence Conran and United Designers who sought out and found a designer who could match and embody their own hard-won reputations for luxury and excellence.

You claim that Blacksheep flies the flag for design that doesn’t play by the rulebooks. What does this mean?

The customer! How we are going to attract them, how are we going to give them an amazing experience and what’s going to make them come back?

How to Design Restaurants & Bars that Enhance the Customer Experience

What is the most important thing to remember when designing a bar or restaurant?

What are the most common mistakes that are made in the design of restaurants and bars?

To what extent can the design of the restaurant or bar measurably contribute to the effectiveness of the space as a business?

What would you say are the main design elements that affect the length of time that customers spend in a restaurant or bar?



Wicker baskets. Straw-plaited baskets are an affordable and elegant method to put storage to any space . Baskets can be employed to store and show books, architectural and interior decoration magazines, toys, towels and even blankets to name the few. Place a number of tiny wicker baskets within the counter-tops in your kitchen in order to beautifully display and retail store your fruit and fresh vegetables.

Paint smaller areas in softer, lighter hues to make the room experience larger. The living area above is an excellent sort of how to be able to maximize a small liveable space . A room of this particular size provides the tendency to be able to seem cramped, however the huge windows, light colored wall space and ample utilization of mirror not only reflect the particular natural light pouring inside from your doors and typically the windows however the use involving mirrors also provides the optic illusion of space, producing the room seem greater than it actually will be . Conversely, darker colors can make a room experience smaller. Even with the particular abundance of natural light source and the strategic holding of the mirrors, this particular room in a dark shade may have an additional boxed-in feel into it.

Slip into some thing more comfortable!. Slip includes frequently get a negative rap but they happen to be truly wonderful things. That they can act as a method of changing your furniture`s look to reflect typically the seasons. These easily taken away coverings improve a superior look without constantly being concerned about people dirtying or even spilling on your pieces of furniture . Slip covers are best for rooms used often by children. Over the white slip-covered couches shows the air of an everyday , comfortable, easy yet advanced elegance.

Live green . Add plants in order to your livable space . Add all of them to every room, tiny or large, few or perhaps many. Plants is surely a low-cost means to accessorizing the space and adding colour and texture. Not just are plants beautiful although many can clean family air and balance dampness . They can absorb contaminants and remove harmful gas from the air. Simply no home should be with out these wonderful greens!

Employ area rugs to become softer hardwood floors. Throw area rugs give warmth and may add great texture, colour and personality to your own living space. Hardwood floor surfaces are beautiful and effortless to keep up but they be lacking the comfort that carpeted floors offer, particularly throughout the cooler months. Location rugs can also include fun and functionality to be able to your living area . Use a number of of varying patterns plus fabrics together to display your character. Or include several rugs of typically the identical pattern and material , or different textures nevertheless the same color. The particular possibilities are endless. A person can change your location rugs to reflect the particular seasons using warmer hues and fabrics for chiller months and lighter kinds for the warmer occasions of the year. Presently there are many lovely 100 % cotton , washable area rugs which usually are well suited for those houses with children. There actually is no reason the reason why a property with young young children cannot become a fashionable one.

Make use of decorative mirrors to incorporate quick light to your liveable space . As seen above, mirror may also be used to make the small space feel much larger . For larger rooms, or perhaps any room with a new more limited amount associated with natural light, mirrors put directly across from your home windows , will add instant light source . Decorative mirrors doubles inside lieu of art to be able to fill empty wall place . Large or small, mirror add light and dimensions to your liveable space.

Differ your workout. Mix way up patterns and textures. Combine up old and brand-new , expensive and cheap. There`s nothing wrong with putting family heirlooms alongside your current modern couch. Great rooms decorators will tell a person that one of typically the most important aspect to be able to decorating your house is that this reflects who you are usually , your personality and the style. A vintage Chippendale workplace that was your grandfather`s tells a story. That tells the story regarding your past. The modern day couch you became adoringly obsessed with and basically had to purchase likewise tells a story, your current story, and there will be no reason the offer and past can`t co-exist beautifully together. A similar can easily be said for artwork. You now might not desire to place an art work by Salvador Dali on a single wall next to some sort of Monet, but there`s zero reason why that they can`t end up being in the same place together. With fabrics regardless of whether it be furniture, area rugs or pillows, varied colours and patterns brings heat and texture with your dwelling space.

Add a suspending pot holder to your own kitchen. Kitchens are supposed to be warm and even inviting. We spend significantly of our time within them whether it get for preparing meals, providing meals or entertaining. Some sort of hanging pot rack pays to elegance. Kitchens are designed to feel as even though they are in regular use and a clinging pot rack certainly helps make one feel this approach . In addition to searching so wonderful, (there are numerous sizes and styles available) additional cupboard space listed below has become freed up in order to store other items. Hardly ever has anyone complained associated with having too much safe-keeping.

Make use of what you already possess to decorate. All of us possess items in our property , probably packed up inside boxes somewhere and haven`t given them a 2nd glance. Your house needs several accessories. As opposed to running in order to the store, take the good look at that which you already have. Trays, wood made , acrylic, metal or metallic can be on best of luggage racks, green tea carts, trunks, bedside furniture and coffee tables with regard to extra texture and sizing . Arrange candles on all of them , frames or pile guides on top of all of them . Plates can be installed to create wonderful wall structure art. Art from kid`s books can be frame and hung in nurseries, children`s rooms or their very own bathrooms. You will end up being amazed at your ability with what you previously have!

Whether or not you`ve just moved and looking for a fast , little home pick-me-up, or even perhaps something better, right now there are some well-known interior design tricks that designers make use of which you too can very easily do with minimal hard work and cost. Sometimes the particular smallest things associated with very best impact. It could get digging in a hand mirror , a painting, a light fixture or even a flower. You may want to become softer your walls, brighten a new room, or then add heat to your living room. Check out these clever style as well as discover how they can encourage you!

Coloring or wallpaper your bookcases. This instant pop associated with color will brighten in addition to re-energize any room! Is actually amazing how something thus simple as a coating of colorful paint can easily instantly energize and convert your space. This pre-installed bookcase would be easy and ordinary with no vivid blue interior. Possibly the most basic and most inexpensive method to transform a boring place is always to apply a cover of paint somewhere sudden . Bookcases are an excellent place to start as you don`t need to coloring a large area. Additional fun places to incorporate a new pop of color incorporate painting fireplace mantels, typically the insides of closets, hallways and ceilings.

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