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How Has Social Media Shaped Contemporary Design Green

How Has Social Media Shaped Contemporary Design Green How Has Social Media Shaped Contemporary Design Green

N: Anonymous Hamburger Society springs straight to mind as an outstanding bit of web design.

How does work stand out amongst the constant swathes of content published? N: It has to be clever – I like design that makes me think about it afterwards. Beyond looking good, if it links up with a bigger idea it’ll leave an impression with me.

Favourite piece you’ve seen recently? C: I saw a really great promotional motion graphics piece by for a Ava DuVernay’s documentary 13th, which is a series about racial inequalities within the American prison system. It was well executed and powerful, especially when combined with the score and shocking statistics.

J: It’s funny because that breadth of knowledge used to be frowned upon; when I was at university they told me not to be a Jack of all trades otherwise I wouldn’t get a job. I loved, and still love, 4 or 5 different elements in design and am happy I get to pursue them as there’s a lot of crossover. It’s almost like collecting scout badges for all the different aspects now!

Since then, the brand has aimed to be ahead of the curve with each new social media tool. Its Facebook page, which has more than 86,000 fans, has been a good vehicle for the brand to stream shows and seek large-scale feedback, Uri Minkoff said.

Twitter has been great for short update, mobilizing contests and scavenger hunts among the brand’s 66,000 followers. The brand’s Instagram following currently earns them about 500 to 800 new followers day, with photos on average earning 1,800 to 1,900 likes per image.

The project is gearing up for public launch this fall with an eye toward collaborations with brands like Timo Weiland.

J: More and more people are getting work through social platforms and Instagram is a huge example of this. Lots of lettering artists will hit 40,000 likes or so and they’ll be set! It’s created a new way for people to get work and it’s not to be underestimated. A few years ago you’d have a website with your eight best projects on it and now you have the opportunity to showcase all kinds of work, with your personality threaded into it. A passion project is just as likely to catch someone’s eye as a piece of work you’ve been contracted to do now, which is exciting.

On the ground at New York Fashion Week – A model at the Norisol Ferrari show. Ferrari is known to favor menswear-inspired silhouettes and classic styles.

Do you use social media to connect with your favorite designers or purchase exclusive fashion collections? Share your experiences in the comments section below. was the first site to post images from runway shows within 24 hours more than a decade ago; now, people complain if it takes more than an hour, and that level of impatience is starting to extend to the collections’ availability, Standen said.

“The slow democratization of fashion is a blessing and a curse for the industry, which is trying to figure out how to feed consumer appetites on a shorter time frame than the traditional industry calendar,

On the ground at New York Fashion Week – Elena Slivnyak, a contestant on “Project Runway,” showcased an edgy, modern collection, complete with green and yellow lipsticks.

Watching the returns at 9:45pm. #ElectionNight #MAGA🇺🇸

On the ground at New York Fashion Week – Max Azria of BCBG balanced textures by pairing delicate fabrics with bondage elements.

Story highlightsSocial media and technology are opening up exclusive Fashion Week events to consumersDesigners stream shows live on their websites and offer items for immediate pre-orderConsumer demand has sent the seasonal fashion cycle to into flux and led to new buying tools

On the ground at New York Fashion Week – Three male models looking sleek backstage at the Duckie Brown Spring 2013 fashion show.

“What’s very fascinating now with social media is you have everything becoming instant,” he said. “The moment the designer or the brands shows their goods, not only do you have editors and buyers there, but through major platforms of Facebook, Twitter, Instagram and Pinterest you’re getting real time critiques.

You’ve added another layer on the editorial side.”

“Shows like ‘Project Runway’ and ‘Fashion Star’ have made it so that everyone feels entitled to participate in fashion” said Brandon Holley, editor-in-chief of Lucky magazine. “It has become national entertainment versus an industry must-do, must-attend event.

A piece by Jess from our Dribbble, home to a lively design community

On the ground at New York Fashion Week – The Creatures of the Wind presentation at Milk Studios was inspired by 1960s couture.

Do you think social media has had a positive or negative influence on modern design? All: Both!

Kate Ogata inherited a love for fashion designer Rebecca Minkoff from her mother, who taught her to search for deals on clothing so she could afford to splurge on the designer’s pricey handbags.

Where do you draw inspiration from? C: Projects from the broad world of design and not necessarily graphic design itself – for example architecture, textiles, pattern work, illustrations, fine art. It’s interesting to see ideas and unique ways of problem solving from people within different disciplines.

On the ground at New York Fashion Week – Kate Spade’s 2013 spring line is technicolor-inspired, with bold, bright colors and playfully shaped handbags.

C: I find that if I look at different types of design it’ll take me on a journey which ends up with me being inspired in a way I may not have been expecting and coming across people I didn’t intentionally set out to discover.

N: I feel like I absorb so much that it’d be difficult to rip it all off.

C: I do worry that if I look at work that’s too similar to the work I do then I’ll end up copying it, hence why I try and look elsewhere.

N: In our agency we like to mix it up and not place people on one task at all times.

N: Social communities in the design world are a bit more interactive and real I think; rather than following a celebrity and reading what they’ve got to say, you’re actively communicating and helping each other (hopefully).

C: Social media is great for noticing rising trends too and being aware of what’s happening in your field – as long as you’re not out to copy people.

Kate Ogata won two tickets to the Rebecca Minkoff runway show.

On the ground at New York Fashion Week – The EMERSON collection channels the modern, free-spirited woman.

C: It can also be frustrating when you put hours into a project and you’re proud of it and you see some really lazy work get all the plaudits! Though it does inform you of what’s working so the frustration can be a learning experience too.

C: History will tell us what’s really outstanding: if you look back at music or art, you’ll see what’s remembered: it’s hard to contextualise all this great design work in real time.

On the ground at New York Fashion Week – “Twilight” actor Kellan Lutz, U.S. Olympic swimmer Ryan Lochte and actors Frank Grillo and Daniel Gillies sit in the front row of the Joseph Abboud Spring 2013 fashion show.

“Part of the idea of luxury is being out of reach and aspirational,” she said. “For them, the difficulty of straddling social media is to make yourself accessible to new customers, but you don’t want reveal too much.

Those designers are figuring out what works for them and how to strike that balance.”

On the ground at New York Fashion Week – Models wore their hair in beautifully messy buns for the Chadwick Bell Spring 2013 fashion show.

“We created digital fashion shows for the industry, for retailers and editors who need to go to shows to create media and buy collections, so the brands are reaching the same audience but not forcing them to physically attend,” said Rachna Shah, Managing Director of KCD Digital.

“However, this also appeases the consumer appetite.”

For years, Ogata carried around a secondhand Minkoff purse before getting her own gray “morning-after bag” with silver hardware when she was 21. She can identify the designer’s signature bag by its accents from a mile away.

We brought together our Design Director Nathan Riley, Lead Designer Jess Caddick and Illustrator Chloe Jackson to discuss their relationship with social media and how this has shaped their work and process.

Ogata never would have predicted that her designer devotion would send her to Mercedes-Benz Fashion Week in New York for Rebecca Minkoff’s 2013 spring runway show on Friday, putting the 24-year-old boutique manager in the same theater as influential fashion insiders and all manner of celebrities, from Olympians Sanya Richards-Ross and Ryan Lochte to actors Hailee Steinfeld and Kristin Chenoweth.

N: We’ve all read stories of people landing jobs and clients through social media too and that motivates me to push our work too! If we only put out work that we did in the studio for clients then that’s all we’d get back; I want people to know that our passion extends beyond that. The work that goes out on our social platforms is the work we want to be doing, alongside presenting the work we are doing.

Moda Operandi worked with 250 brands during the last New York Fashion Week in February and plans to repeat that success this week. They’re also planning to launch an immediate delivery function in November for customers who like to shop in season instead of months ahead, in the typical retail cycle.

Despite all these technological innovations, the biggest game-changer for how brands interact with fans is still via relatively old-fashioned social media, especially for older brands trying to reach new audiences, Chernikoff said.

Maybe they can’t afford the high-end items they covet now, but hopefully one day they will.

Who are some of your favourite current creators? J: Cocorrina! I started following her work and then saw how great she was with social as a graphic designer: she’s excellent at little details like always creating graphics to compliment her regular blog posts. She also has wonderful typography and a lot of personality – all of which means that she’s been able to create her own space and sense of community on her personal website, which I find very endearing.

“The consumer sees the look on the runway and loves it and wants it right away but obviously it’s not going to be in the store for months,” said Standen. “It’s starting to change but it’s obviously a very complicated process, logistically.”

N: Each part of being a designer is even more elaborate than it used to be: if you want to be a web designer you also need to familiar with typography, have some illustration skill, understand layouts, have some grasp on code… and to be a really good web designer you also need to know animation, interactivity, and how the site looks and feels. A website encompasses so much more than it used to and you need to have a variety of disciplines and understand where they fit into the website.

KCD Digital launched the product at last season’s shows in February and produced three more to debut this New York Fashion Week: See by Chloe, which was taped in Paris, ICB, filmed in Brooklyn, and Pierre Balmain from Beijing.

On the ground at New York Fashion Week – All eyes — wearing glasses or not — were on the Nicholas K Spring 2013 fashion show. Nicholas K was among the first designers to show at Fashion Week.

On the ground at New York Fashion Week – On an all-white backdrop, Carmen Marc Valvo reveals his spring line, including this cobalt and ivory number.

Sites like beam images directly from the runway; so do fashion bloggers who take pictures from the front row and instantly share the images on social media. A good portion of the New York Fashion Week runway shows are live-streamed, allowing viewers to catch the collections in real time, with brands like Rebecca Minkoff adding a social feed to their live-stream so users can see what others are saying.

“She inspires me to try new things but to be true to myself,” she said. “You see her as a real person and not just a label in a bag.”

On the ground at New York Fashion Week – Iconic American designer Tommy Hilfiger’s line showcases nautical themes with snakeskin accessories.

N: For me, inspiration is a lot more literal: I read around and research topics that relate to the project I’m working on at the time. Whilst I may be subconsciously inspired by other areas of design, I tend to focus on digital pieces. Being on the jury of the Awwwards and CSSDA, I spend a lot of time reviewing the latest web projects to grace our screens, it’s hard not to be inspired by the incredible quality of work on those platforms.

How has social media helped you? N: It drives me to do more work and push myself, especially when I discover amazing work. It’d be easy for me clock off, go home and not even think about opening Photoshop if I didn’t have so much to be inspired by – but thanks to social media, that’s not the case. If I thought all the work I was doing wouldn’t be seen, it would be harder to be motivated, but now I have platforms to display my work and measure feedback and give feedback to others.

J: A big part of it is your attitude towards it: how you let it affect you and how you use it to navigate. It can have a negative impact because it can leave you feeling you won’t be recognised for great work and that can be discouraging, but I’ve since realised it’s the other way around. I now find a lot of social media very inspiring and feel it helps me achieve more and get better at what I do.

“Social media has fundamentally changed the way people shop and discover fashion. Consumers have greater access to brands and expect open, authentic dialogue,” said co-founder Nina Cherny. “We’re taking these conversations beyond Facebook and Twitter by giving consumers a visual and tangible way to feel involved.

Letting consumers play fashion designer for their favorite brands not only gives consumers a real voice, but also provides brands with a visual, interactive and predictive way to find out what consumers want to buy before anything hits stores.

While a ticket to a live show is the big score, fashion addicts don’t need to be in New York to see trends as soon as they hit the runway. The proliferation of online fashion portals, live streaming and social media are bridging the gap between brands and consumers, making the rarefied world of high fashion more accessible than it has ever been, insiders said.

And, perhaps nowhere else is this evolving trend in greater evidence than at Fashion Week.

On the ground at New York Fashion Week – Shoes used in Anna Francesca’s show are lined up backstage.

J: When it comes to inspiration it’s Pinterest, Pinterest, Pinterest! I like taking one aspect of design that I’ve spotted and then trying to transfer it to a project I’m working on; if I see something nice in a magazine layout, I’ll try to bring it into a piece of web work, for instance. I feel that meshing different forms give work a unique dynamic and this inspires my work. Looking at different sources helps you identify trends as well.

N: I try not to get too negative about it as any negative experiences you have through social platforms can be used as a learning experience. Some work will be appreciated and some won’t – you just have to keep working and trying to be a better designer!

“Even with Project Runway and Fashion Star, people still think of the fashion show as the culmination of all the work behind the scenes,” Fashionista editor-in-chief Leah Chernikoff said. “In New York and even other fashion cities, it’s such a tradition that seems so integral to the culture of the cities.

I think we’ll certainly continue to see changes, but we won’t see them going away anytime soon.”

What does it mean to be a designer today? J: It’s changed a lot! You used to have one set task or talent that was your lane but that doesn’t apply anymore. You have to be multi-talented these days and you have to be able to create more than a graphic; your work has to be more of an experience. It’s harder to capture people’s attention with so much work out there so we have to be more creative, pushing boundaries and extending your work into different mediums.

“There used to be a kind of dictatorial relationship between the brand and the consumer,” said Uri Minkoff, CEO of Rebecca Minkoff, who is also the designer’s older brother. “The shows were for editors and buyers.

Buyers would place their orders and editors would gather their thoughts and four to six months later, a product would hit the floor. So really, the consumer was in the dark and didn’t know what the trends were until they hit the floor and even then, it was this highly curated selection.

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On the ground at New York Fashion Week – Richard Chai’s spring line featured a soft palette, like the powder blue seen here.

J: A lot of my processes – and the agency’s processes – have been refined through sharing work and having an open dialogue with a creative community. It’s very beneficial! Communities like Dribbble help me feel like I’m part of something bigger than myself too and I want to create alongside it, which is a great driving factor.

On the ground at New York Fashion Week – Jewelry and handbag designer Kara Ross displays her spring pieces, including this cuff.

What used to be a trade event that received very little outside attention has exploded into a cultural touchstone drawing a wide range of celebrities, bloggers and industry acolytes, along with the curious onlookers who loiter around the venues to observe and document the parade of style.

J: It’s also difficult because so much work is considered ‘standout’ these days that it gets lost, which is a bit of an irony from the time we live in. A piece of work will break the mould and then a week later something else will break it again!

On the ground at New York Fashion Week – BCBGMAXAZRIA puts its best foot forward for the spring line.

On the ground at New York Fashion Week – Many designers opt for presentations during Fashion Week instead of the conventional runway show. Here, models pose at the David Tlale Sun presentation.

To address the growing demand for immediate gratification, some brands have experimented with selling collections off the runway or allowing consumers to preorder looks through e-commerce site Moda Operandi.

The company was started in response to the fact that buyers for stores typically order only a fraction of a collection thought to be the most marketable, said Aslaug Magnusdottir, co-founder and chief executive officer of Moda Operandi.

Plus, when customers preorder a dress or coat after seeing it on the runway, they put down a 50% deposit, which gets passed wholesale to designers, in a rare instance of them getting paid upfront.

On the ground at New York Fashion Week – Zac Posen, known for designs that evoke glamour, dresses models in show-stopping gowns at his spring runway show.

On the ground at New York Fashion Week – Another model walks the catwalk in a Richard Chai piece.

N: Rather than one specific designer, I tend to be influenced by the collective work that agencies release. Toyfight, who have just released their website, are great and Resn are doing great work too.

On the ground at New York Fashion Week – Legendary designer Carolina Herrera debuts her spring line in Lincoln Center on Monday. Ivanka Trump and Anna Wintour were among those who attended the show.

J: This lady in the States, Annica Lydenberg, who goes by the alias of Dirty Bandits, creates lettering on beer bottles and all kinds of objects, using puns as she goes – she’s a really great lettering artist. She recently contributed to the fantastic Drunk On Lettering podcast too!

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N: I think that shows in your design work! It’s always – and I mean this is in a very good way – a bit different.

Within that discussion is another question of whether traditional seasons apply to luxury consumers, whose offices are heated in the winter, air-conditioned in summer and who are often traveling the world, he said.

C: I love how the community is global too. I’ve come across agencies on the other side of the world that I may not have discovered otherwise and it’s uplifting to see that there’s beautiful work being made in a variety of places.

N: You have to be more of a marketeer these days and know how to present yourself and get yourself discovered too.

J: Lots of designers have online personas to compliment their work too – you’re given a glimpse into their personal lives alongside their design work and you make a connection with that too. I think that’s replaced the idea of Mad Men-style advertising rockstars to be honest.

C: For me, my inspiration is more illustration-based as I love illustration, and I especially love Micah Lidberg’s work – it’s so colourful and imaginative.

J: Our processes are a little more organic I think… it’s not a case of just going ‘here are the things I like’.

Though Kate Ogata follows Rebecca Minkoff on all platforms, Instagram is by far her favorite, she said. A blogger herself, Ogata appreciated the voice and personality Minkoff brings to her social media presence and takes cues from Minkoff’s sources of inspiration.

On the ground at New York Fashion Week – A model lookis pretty in pink at the Zang Toi show.

C: For example, a bigger agency may employ an Artworker whose job is solely to make packaging look really nice, or another person who will only work on logo design. I very much enjoy being part of a small agency where we get to do a variety of different things within each project.

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Digital fashion shows aren’t meant to replace traditional runway shows but simply to provide an alternative for brands that might not get the same audience or attention if they tried to show their lines live, Shah said.

Much like the presentation format, in which designers stage their models instead of having them walk, digital fashion shows can save time and money for a fledgling brand, or even one simply looking for flexibility.

N: There’s always something new… it’s amazing but also overwhelming.

Kate Ogata won entrance to Fashion Week’s Rebecca Minkoff runway show with her lucky shots on Instagram.

“Designers are getting real consumer feedback before finalizing production decisions. It’s better than getting a Facebook “like” or a tweet because those might not necessarily translate into sales,” she said.

Customization and engagement are becoming increasingly high priorities for start-ups hoping to break onto the scene. One example is Stylyt, a collaborative commerce platform that lets consumers play fashion designer.

Contemporary brands showcase fabrics, colors and shapes from their collections and let users create their own branded product. The Stylyt community then votes, and the brands manufacture winning designs to be sold exclusively on Stylyt.

Whether you’re an avid user, you’re for it or against it, there is no denying the many ways that social media and networking have impacted our lives over the last 10 years.In this blog we will explore just some of countless ways in which social media and networking has changed the world.

AWARENESS The rise of social media and networking has made it faster and easier to access information around the world, and by having smaller, bite-sized chunks of information makes it easier for people to digest and communicate to one another.

Whether through a simple tweet, post on Instagram or a status update on Facebook, we can instantly be made aware of aware of different issues around the world than we ever were before.An example of when social media has been a great tool in raising awareness was in the summer of 2014.

Unless you we’re living under a rock at that time, you will be familiar with the #ALSicebucketchallenge that took social media by storm. This involved  social media users making videos of themselves throwing buckets of ice cold water over each other or themselves and nominating their friends to do the same whilst also donating money to the ALS Charity (Amyotrophic Lateral Sclerosis).

The campaign played a huge role in helping the association raise $115 million. As of August 2014, it had resulted in 1.2 million related Facebook videos and 2.2 million Twitter mentions.The Ice Bucket Challenge “was possibly the most successful social media fundraising and awareness effort I’ve ever seen,” says Mike Koehler, president, “Smirk New Media”.

Thanks in no small part to a lot of celebrity involvement, the campaign achieved pure viral “magic,” according to Koehler.COMMUNICATION Social media and networking have broken the barriers when it comes to communicating and we are spoilt for choice when it comes to ways of getting in contact with someone.

Today, if you can’t reach someone on the phone, you can leave a voice mail or send a text. Or even better, tweet, Facebook message, or touch base in other ways. We have the ability to see what others are doing, often within seconds of them doing it.

Social media search functions also make it easier if we want to track someone down who we are looking for or may have lost touch with. There are seemingly endless sources we can search to access the information we need.

 TELL YOUR STORY Social media has given everybody who chooses to sign up to a platform, the opportunitiy to tell ‘their story’ online. Whether that is through Facebook, Instagram pictures, Tumblr blogs.

Normal people now have the capacity to make their opinion known on a massive scale.”It is far easier to do something remarkable, noticeable and have it reach people across the planet than it had at any other time in history.

“In turn this has created a whole new category of ‘fame’ and ‘celebrity’ – Social media famous. Every day social media users have the capacity to gain worldwide fame and impressive fortune simply by logging and posting their content.

Take beauty vlogger Zoe Sugg ( also known as ‘Zoella’) for example, Zoe has gained worldwide fame and popularity through uploading helpful beauty blogs on to social media site Youtube. Since opening her Youtube channel in 2009, Zoella has gained an impressive 6.

5 million followers world wide (and growing) and has earnt an estimated £3.5 million fortune. Just proving the impact social media can have on everyday people. Snapchat’s ‘Story’ function allows users to share a series of 10 second videos that can be posted to the user’s story for 24 hours.

Giving snap chatters the opportunity to share a timeline of videos throughout their day, and film important events as and when they happen. Brands are using it as a way to connect with customers, and celebrities are using it as a way to connect with fans and to give their followers an insider’s look at what goes on in their everyday life.

SHARE YOUR OPINION Social media has given everyday people the ability to have a voice that can reach millions of people. Before social media was such a big element in our lives, you could have an opinion, or a view on something and only really your close knit group of friends or family would know about it.

But given how easy social media makes it to reach other people, more people are using social media as an outlet to vent, and share their thoughts.While this can be a great tool (as we’ve highlighted above) with raising awareness for worthy causes or sharing important news with your network.

Many social media users have found themselves in extremely hot water when it comes to sharing an opinion online that may not be a welcome opinon, or a view that might have the capacity to offend people.

For instance people have found themselves fired from positions, or on the face of news publications for over sharing, or making comments on issues that  has caused mass offense. Read more here.IF YOUR NOT PAYING FOR IT, YOU’RE THE PRODUCT Facebook for example embodies this philosophy and has created a whole empire from it.

Astonishingly this is no secret, and we as users still willingly hand over our details and personal information.Recent research reported by The Guardian states that most young people are more than willing to hand over information.

91% of users share publicly accessible photos of themselves, 71% post where they live and share their location when updating posts, 61 % of users give their email address away and over a fifth share their mobile number.

 We know more about strangers than ever before. Years ago personal moments in your life were only shared with your close family and friends, these days that is still true but is also shared with our 500+ network of followers and ‘friends’.

BUSINESSES Social media has given companies a chance to have a voice when it comes to their brand and a different way to connect and engage with their customers as well as their employees.Social networks enable businesses across the world to amplify their message in a way never thought possible only a decade or two ago.

Businesses can now respond to customer queries and complaints in real time, with the ability to converse and engage with their customers on a different level which is continually improving as social media companies’ progress.

This in turn is creating a better sense of customer service and brand loyalty among followers. Social media has proved to be an invaluable tool for businesses who want to grow and connect with their audience.

RESPONSE RATES The speed of social media has changed the way we learn about and respond to natural disasters. After a 7.0 magnitude earthquake hit Haiti, non-profits used social media to mobilize rescue efforts and to support the community.

This also saw the deployment of one of the most successful text-to-donate campaigns seen at the time. Similarly, when earthquake and tsunami rocked Japan in March 2011, millions of people around the globe used social media to search for family and friends, as well as get updates on a situation that was very frightening at the time.

More recently back in April 2015 after the disaster of the Nepal earthquake Facebook reacted quickly by activating a function that allowed those in the vicinity of the disaster to mark themselves as ‘safe’ on Facebook so that their friends and loved ones we’re able to see.

Years ago, it was more difficult after a natural disaster such as an earthquake for families and friends to located potentially lost family members, social media has been able to bridge where there was a gap there.


— Donald J. Trump (@realDonaldTrump) November 9, 2016 “Never before has a “like,” retweet or otherwise mindless online activity been so reflective of the state of American politics.” ( light of the recent US presidential election we saw how social media was used more than ever before by candidates.

At the last election in 2012 there was still a presence especially with candidates using Twitter and Facebook and Youtube. But this year, it was clear to see that the presidential candidates were using social media and it’s influence as a key driver in their campaigns.

Hilary Clinton and Donald Trump used Snapchat, Instagram, Twitter and pretty much any other social media outlet to influence voters.New methods of prediction based on data from social media were also used to predict the final results.

BrandsEye, a tool that looks at people’s tweets, correctly predicted both the vote to leave the EU in June’s referendum and a Trump victory in the US election, but how did it do this? The company took a sample of 200,000 tweets.

These tweets were then checked by a crowd-sourced army logging in from their homes. Their task was simple; when presented with a tweet, decide if it was pro-Trump or pro-Clinton. As this method was proven successful, and accurate, it;s probable that social media will continue to be used to predict results like these in the future.

RECRUITMENT Social media has also changed the way in which we as recruiters operate.Looking back to 10 years ago, recruiters were limited in the ways they could reach out and engage with potential candidates and clients, but thanks to the rise of the internet and mobile devices paired with the growth of social media, it would seem modern day recruiters are now spoilt for choice in the ways they can make contact with potential candidates and clients.

Search: Social media outlets have search functionality that allows recruiters to search for people with a particular skills set, job title or people within a particular region. Opening rich talent pools filled with new candidates ready to move into a new role.

It also enables recruiters to search for their clients and stay on top of what they’re are up to and engage with the content they may be sharing.Content: We’ve mentioned about staying up to date on content shared by clients.

But social media also gives recruitment agencies the  opportunity to share their own thoughts, opinions and expertise to a wider audience through social media channels. Those recruiters that do this may be able to add credibility to their service and set themselves apart  from ‘cowboy’ recruiters who can give the industry a bad reputation.

 Candidate job searches: Content shared by recruiters are often job adverts. An increasing number of candidates are using social media as an outlet to search for jobs. Which makes it a great environment to advertise for roles.

HOW HAS SOCIAL MEDIA IMPACTED YOUR LIFE? In this blog we have shared just some of the countless ways Social Media has impacted the world we live in. How has Social media changed your everyday life? Leave us your comments below or feel free to leave us a tweet @AmsourceTech.

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“It varies from designer to designer but I think most have embraced these developments and really enjoy more direct interaction with consumer,” said Dirk Standen, editor-in-chief of “It’s made designers globally famous in ways that perhaps they weren’t before and fashion has become a form of entertainment on par with Hollywood in many ways.

How has social media hindered you? N: I wouldn’t say it’s hindered me, but there is certainly an element of being hooked on the buzz of approval on platforms such as Dribbble and Behance. The need to consistently post work and increase following etc can leave you feeling a little burnt out which is never good.

N: It’s easier than ever to make something look pretty, but it’s a lot harder to have some meaningful thought behind design.

On the ground at New York Fashion Week – At 81, Carmen Dell’Orefice walks the Norisol Ferrari fashion show, proving you’re only as old as you feel.

Others, like Rebecca Minkoff, have gone full steam ahead since they started out. Not long after launching in 2005, Minkoff noticed that users on the Purse Forum blog were talking about her products and what worked.

So Minkoff jumped in and joined discussions about problems with certain styles,usinge feedback to guide refinements and modifications of components like pockets, buckles and hardware, Uri Minkoff said.

“It’s a once-in-a-lifetime opportunity. How often do you get to see a runway show in person?” Ogata said as she sat in Lincoln Center, the main venue for the biannual week in which brands unveil their collections for next season.

On the ground at New York Fashion Week – A model sports a two-toned manicure by butter LONDON for the Kaeleen Spring 2013 fashion show.

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N: There are lots of different forms of social media too, beyond Twitter and Facebook. If you’re a designer there are more direct routes like Dribbble that have great communities built around them. It can be hard to motivate yourself to get noticed but the platforms are there if you’re willing to use them. If your motivation extends beyonds likes and instant gratification and is instead focussed on making better work and reaching clients, there’s a lot out there to help you achieve that and you will be recognised. You need to be good and you need to be consistent too! As designers it’s in our nature to strive for approval of our work, usually from the client directly or it’s success with their customers, this naturally bleeds over into social platforms.

Some brands are experimenting with digital fashion shows, which are staged and filmed ahead of time and aired during Fashion Week, courtesy of talent and production agency KCD, which produces most of the live Fashion Week shows.

The finished products, which are hosted online, also feature extra assets like stills and footage from backstage, interviews, closeups of hair, makeup and products.

Regardless of what happens to the calendar, many believe Fashion Week still serves as the best vehicle for brands to convey an extrasensory experience of their branding.

Ogata wouldn’t have made it to fashion’s holy grail this year without a little help from modern technology. Last month, Minkoff encouraged fans to Instagram images of how they “rock” the designer’s styles.

Ogata responded with images of her favorite bags with the hashtag #RMCatwalk and won two tickets to the Rebecca Minkoff runway show. The prize didn’t include airfare, so with the help of her mother, Ogata scrounged up enough money to visit New York from San Francisco with her older sister for three nights so she could attend the show.

J: Any design that I’m thinking about 10 minutes later means that it’s been successful.

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