A branded design generally results in higher employee retention rates, increased productivity, and a better understanding of your organization’s mission, vision and values. With a branding strategy applied, your company becomes differentiated from the competitors’, leading to customers perceiving a higher value in your product versus your competitors’.
And it doesn’t stop there. All of these elements also work into another one of Apple’s branding tools; you guessed it, their unmistakable retail stores. Their interior spaces are designed with the same brushed metal and pure white finishes (with some wood to warm things up), the same simple and clean lines, as their products are known for. I’m not sure about you, but if I was placed blindfolded in a Mac store, I’m pretty sure I’d know where I was when I removed the blindfold.
How Companies Are Using Innovative Interiors for Branding Purposes
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» Would you like to explore how you can use interior design to enforce and strengthen your brand? Contact Hatch Interior Design located in Kelowna, British Columbia – Sustainable Interior Solutions for the Modern Workplace.
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The growth of your company has implemented certain corporate branding strategies that need to be reinforced. It’s now time for change in your company’s environment that further reflects your branding strategies. There are ways to apply applications of corporate branding strategies to commercial interior design. A branded environment transforms corporate spaces into a three-dimensional embodiment of its brand. The space itself has the power to reinforce a company’s position, communicating to its employees and clients its identity.
It should come as no surprise to find that animation company Pixar has split its workspace into the cosiest, cutest range of big and little environments that you can imagine. The culture here is all about being silly, creative, and totally at ease. The office design reflects this with quirky lighting, comfy couches, and meeting rooms set up like domestic living spaces.
The incredible White Mountain headquarters is actually buried 100 feet beneath the ground. It used to be a nuclear shelter, but it has been turned into a super slick subterranean hideaway. This is very clever branding because it links the product (fast internet) with concepts of permanence, strength, and solidity.
For our office design we implemented elements from our brand to create a commercial space that is uniquely Hatch Interior Design.
As soon you realise that your work environment has branding potential, you can start to shape it to fit your narrative. For instance, you might be quite an unconventional tech company; a startup, perhaps, or a small team of entrepreneurs. Moving away from the traditional cubicle based design and getting rid of physical barriers, like Google has, is one way promote a more creative and dynamic brand.
“Spaces have the potential to communicate the character of a company. As soon as we enter a space, it creates a first impression, and this is something we can harness as part of a marketing strategy. Space becomes a powerful three-dimensional means of communication.”Designing Interior ArchitectureSylvia Leydecker
Five examples of companies with great office designs 1. Google, London Headquarters
Your three-dimensional branding strategy might not only revolve around visual cues, but may also encompass an experience. Engaging customers in a personal, memorable way motivates them to return and also to share their experience with others.
For anyone who reads our blog regularly, you have probably noticed that we often remark that interior design can enforce and strengthen your company brand. Since we are currently completing a new office space design for our favorite brand marketing company, Urban Jungle, we thought it was a good time to take a deeper look at this topic. There is a lot of buzz out there about branding, and rightly so, but what exactly does it mean? What are the real effects of establishing a strong brand? And how does interior design tie into this? We will cover all these questions, but first let’s take a look at a case study for branding gone right.
At Hatch we work closely with Edmonton-based Urban Jungle for all of our branding needs. The UJ team has been an invaluable resource for us. Their creative and personal approach to the workings of our company helped us evaluate who we are and how to portray that through everything that Hatch does. Because we have an awareness of what we want the Hatch brand to be, it is easier for us to apply those goals to all areas of our company. This applies to the way we answer the phone, to the way our project drawings look, and everything in between. And, yes, this also applied to the design of our office space.
If you own a business, you likely live and breathe branding. After all, it is an immersive process and it incorporates pretty much every part of a company; from the office culture to the print media campaigns and even the choice of corporate address. In other words, branding is everything. It is ironic then that so many businesses are missing out on a valuable opportunity to boost and strengthen their brand values.
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This Apple store by Bohlin Cywinski Jackson Architecture exemplifies how your commercial interior spaces can communicate and strengthen your brand. Hire Branding Professionals
The unstoppable rise of streaming and sharing tools has opened the workplace up to a new level of scrutiny. We all spend a huge amount of our lives at work, so if we’re sharing our experiences with online followers, we’re also showcasing the environments in which we operate. Rather than fearing this, brands should embrace it.
Commercial interior design is an oft-overlooked tool. Yet, it has the potential to be used as a signature. With the right architecture, colour scheme, and floorplan, you can turn your workspace into a unique “fingerprint” – an environment that is synonymous with your brand. This is important, particularly in the digital age, because consumers want their brands to have a story. They want to know who you are, how you operate, and what it looks like.
By incorporating a branding strategy into your design, the environment will exemplify your company’s vision, mission and values to your employees, clients and business associates. Certain components such as the layout, finishing materials, lighting, environmental graphics, signage, furniture and architectural elements can be changed to reflect your brand. The idea is to get all these elements to work together to create a physical and sensory relationship with your employees and customers. The branded environment enables people to touch, explore and engage with your brand. It’s an experience beyond advertising and print. Three-dimensional branding has the power to spark human connection, trigger pride and motivation, and create a sense of excitement, engagement and ownership.
Design powerhouse Nendo completed Puma House, a multifunctional space in Tokyo.
This 160,000 square foot environment puts a distinctly British stamp on a very American brand. It features London themed decals, pop art flags, and broad open windows so that employees can see the skyline.
Your brand narrative is a marketable commodity, as long as it tells an engaging story. For example, if you are a company that specialises in cruelty-free beauty products, one way to get followers excited would be to hold ‘Bring Your Pet to Work’ days and upload photos and video content to social media. It gives the brand a personal touch and links your everyday activities to the message that you send to customers.
Featured Publication Branding Roundtable No. 34Thought Leadership as Brand Building
A company’s brand is what makes them unique and helps them to stand out against the competition. There are many companies that sell computers, but none can compare to Apple when it comes to an effective brand strategy; and that’s an understatement. Apple’s sleek design, simple and minimal material palette, intelligent and attractive packaging, and clean looking website contribute to a popular brand that is known by anyone who hasn’t been living underground for the last ten years.
Applications of corporate branding strategies to commercial interior designs are successfully accomplished by having a professional interior designer lead the team. Experienced designers, like Peggy Lovio of Omega Commercial Interiors, will have the qualifications and portfolio to demonstrate accomplishment. As a seasoned professional, she can ask the right questions, knows how to best organize your space, works within your budget and knows how to source the proper materials and contractors.
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This guide to the importance of commercial architecture and design will explain why you should be investing in custom interiors.
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Back to blogINTERIOR DESIGN TO ENFORCE AND STRENGTHEN YOUR BRAND Rachel Clarida February 13, 2013 03:40 pm
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Ultimately, it is all about embodying the perceptions you want your customers to have of your brand. If you’re eager to be seen as eco-friendly and super sustainable, recycled materials and natural, earthy colour palettes are key. If a ‘no nonsense’ minimalist approach to business is your thing, embrace open plan interiors and multifunctional ergonomic designs and accessories. When your customers imagine what it would be like to work for your company, the reality should never be too distant.
We, of course, took care of our office design. We let our already established, and always evolving, brand inform the concept and final aesthetic of our storefront space. Catchy window graphics emulating our circle pattern, Hatch colours of bright yellow and grey displayed through funky patterns, and super sleek materials mixed with natural elements give people a pretty good idea of who we are before even talking to us or checking out our website.
Logos, mission statements and company ideals are only a few of the elements that work into a cohesive brand strategy; all of these should be considered in the design of your workplace. Extending your brand into your interior commercial space helps your clients and customers understand a little about who you are and what makes you unique. As Urban Jungle puts it, “Your brand lives in the real world. When your customers and staff encounter it in their daily lives, your environment affects their thoughts and emotions—which, in turn, influence their behaviour.” Well said.
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The Vienna branch of Microsoft is filled with earthy, organic materials. The focus is on expansive, relaxed open plan spaces, where employees can get together and discuss ideas. Therefore, the office has lots of windows, few doors, and adaptable, semi-transparent partitions which can be used to create more private environments when needed.
100% Chocolate Cafe knew that the interior of their store needed to express their boutique image and sweet product. Japanese firm Wonder-Wall did an awesome job translating this brand into a built form – makes me want chocolate.
Yummmm. Your Brand Translated into Your Commercial Interior
Applications of Corporate Branding Strategies to Commercial Interior Design by Judy Crihfield |December 5, 2017 | Blogs
Branding your company is a big deal. You want to make sure you are hitting your target market where it counts and making a lasting impression so that you are the obvious choice for whatever goods or services you are offering. And not to worry; just as you are an expert in what your business does, there are experts who know about this branding stuff too. They will ensure the development of your brand is done right. If you are in need of an effective brand strategy that tackles your business from all angles you need to hire a professional, particularly one that specializes in brand marketing.
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The Pallotta Teamworks building received much acclaim because it is located inside a warehouse. Ordinarily, this isn’t a suitable space for a conventional office, but it does have the benefit of being very eco-friendly. So, the company hired an architect to design individual ‘islands’ within the warehouse from brightly coloured shipping containers.
Puma really understood how their brand needed to connect with their interior environment (see image above). Nendo, the designer of this space outlined “For our design, we placed ‘staircases’ that climb around the existing features around the space like vines. But these staircases are not for people to climb. Rather, they function as display stands for PUMA’s sneakers and as a compositional element that gives the space a special character. The resulting effect is a strong reminder that we exercise our bodies daily going up and down stairs, and has a visual connection with stadium stairs and podiums too, to bring in PUMA’s important relationship with sports.” What do you think? Did the subtle connection between the stairs and Puma brand connect with you? We think so.
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