Colorful Store Interior Groos Rotterdam

May 5, 2019 3:15 am by admin
Revitalized interior groos creative display set
Mvrdv renovates rotterdams groos store with mellow colored fixtures
Colorful Store Interior Groos Rotterdam

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The Groos store, which had spent four years in the Schieblock building, has become known as a design hotspot for Rotterdam.

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MVRDV creates interiors for Groos store inside post-war Rotterdam building

Groos selected Het Industriegebouw as its new home – the building is an icon of the reconstruction of Rotterdam designed by the legendary architect Hugh Maaskant in collaboration with Willem van Tijen. 

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the distinctive 300 sqm groos concept store blends a mix of displaying and promoting local talent to the going-ons in the world of design, art, food and culture in rotterdam. MVRDV’s design proposal restores the generous space to its original form and allows it to be compact yet versatile by creating a custom-built, floor-to-ceiling cabinet system. finished in a deep red, the shelves allow products and art work to be displayed in a clear and exhibition-like manner, with stair access on the side to take customers to the higher shelves.

The Groos’ concept store recently changed its focus to more on high-end design, art, and collaborations with a range of creatives, yet still staying true to its original concept: to promote local talent from Rotterdam to a wide audience. Sabine Marcelis designed the store’s distinct bright pink wall, displaying original artworks, and its custom-made mint green candy counter. 

Also home to MVRDV’s office premises, the Het Industriegebouw is a post-war building complex in central Rotterdam designed by architects Hugh Maaskant – the same architect behind the building where MVRDV previously built a giant staircase out of scaffolding.

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When the founders decided it was time to move premises to the Het Industriegebouw, they brought Dutch firm MVRDV on board to complete the interior renovation.

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View in Gallery Revitalized interior groos creative display set View in Gallery Contemporary showroom rotterdamGroos Concept Store Features Custom Built Cabinet

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The info point, highlighted with black oval platform, welcomes visitors with a wide range of products and a dominant green flower. All furnitures are scattered throughout the interior harmoniously and within a soft colour of palette to make the space more energetic.

MVRDV’s design proposal revives the space by referring to its original form and the studio creates a compact shop by creating a custom-built cabinet of Rotterdam product which allows maximum floor space for a changing events and gallery program.

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a custom-built cabinet of rotterdam products which allows maximum floor space

MVRDV’s design proposal restores the space to its original form and makes the shop compact

located in the het industriegebouw, the site was an obvious choice for groos’ new home because of its interesting and industrial past. its original function as a communal building has now been restored. from growing tech start-ups to creative entrepreneurs, artists, architects, designers and from fine dining to high-end retail, het industriegebouw is up and coming destination for rotterdam’s urban place to work, eat, shop and relax and now, also the new home of the groos store.

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Filled with ergonomic and tall shelves that have a modern industrial vibe along with pastel hues and a quirky mint green candy counter, this is unlike any other store you will walk into! The bright red, open shelves provide the perfect display even as a lovely pink wall acts as the backdrop for Rotterdam’s best art pieces. The central open space was designed to host the many events and art shows that Groos is renowned for even as track lighting coupled with natural ventilation gives the interior a breezy, modern ambiance.

Groos joins a number of tech start-ups, artists, architects and designers moving to the communal space – which is fast becoming a hub for Rotterdam’s creative industries.

“We are looking forward to Groos joining us right next door at Het Industriegebouw, a historic building that now houses a diverse group of creatives”, said Jacob van Rijs, MVRDV co-founder.

a large range of products and design is orderly distributed in the store

MVRDV restored the industrial roots of this building in the Het Industriegebouw in Rotterdam to create a new home for the Groos design store.

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MVRDV has been based in the city since 1993. Its largest project there to date is the colossal Markthal, located a few streets away from the new office, and it is currently working on a bowl-shaped art depot for the Museum Boijmans Van Beuningen.

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Industrial style shelving in red for the innovative Groos store

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“As the store and city evolved, it seemed right for us to take the next step as well,” said Groos co-founder Tjeerd Hendriks. “We started out in Het Schieblock in an up-and-coming neighbourhood with minimum funds and now we are moving to a monumental and historical building.”

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Groos – Showcasing the best of RotterdamPastel hues create a vivacious and smart Groos RotterdamPink walls beat boring white gallery walls!Showcasing cutting-edge art and design from Rotterdam – GroosTrack lighting provides further illumination inside the spacious storeA touch of mint green revitalizes the open interior Liked the story? Share it with friends.

MVRDV continues to work with local creatives projects to reflect its local scene to global audience and with this design of the new Groos store, the studio shares its contributions to support Rotterdam’s entrepreneurial and creative spirit.

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“As the store and city evolved, it seemed right for us to take the next step as well,” said Groos co-founder, Tjeerd Hendriks. 

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Groos has been featured from The Wall Street Journal to Elle, and Architectural Digest to The Lonely Planet and it has been named as a leading example for promoting contemporary goings-on in the world of design, art, food and culture in Rotterdam.

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Bright red shelves display the best art and craft creations of the city

Keen to return the building to its industrial state, the firm stripped back the space before painting the concrete walls and ceilings white, and floors grey.

Smart spatial arrangement and open shelves provide ample floor space

Spread across 300 square meters, the new store of Groos Rotterdam shifts focus towards high-end art even while creating an engaging and inviting setting for its consumers. So, next time you are in town, make sure you head over to Het Industriegebouw and check out the new home of Groos! [Photography: Ossip van Duivenbode]

“We started out in Het Schieblock in an up-and-coming neighborhood with minimum funds and now we are moving to a monumental and historical building with world renowned Architects, MVRDV as our neighbors, and designers  of our dream store,” Hendriks added.

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Submitted by WA ContentsMVRDV renovates Rotterdam’s Groos store with mellow colored fixturesNetherlands Architecture News – Jun 2, 2017 – 15:52   8175 views

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Rotterdam’s creative hub Groos store has opened its doors to the public yesterday after four successful years of renovation by MVRDV. Gross’ new 300 square-metre home, located at the historic Het Industriegebouw, provides more dynamic and flexible space to creative entrepreneurs, artists, architects, designers.

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View in Gallery Revitalized interior groos creative display setRevitalized Interior Groos Creative Display Set

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the groos concept store in rotterdam has been given a new look by MVRDV; the retail space itself showcasing contemporary art, design to an eclectic mix of creative products from the netherlands and around the world.

Open design of the showroom along with natural lighting gives it a cheerful ambiance

the custom-made mint green candy counter is created by sabine marcelis

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the store’s distinct bright pink wall displays original artworks

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‘we started out in het schieblock in an up-and-coming neighborhood with minimum funds and now we are moving to a monumental and historical building with world renowned architects, MVRDV as our neighbors, and designers of our dream store.’ – groos co-founder, tjeerd hendriks

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If you have not already heard of Groos, then it is time you check it out! Any design and decorating aficionado would enjoy browsing through the many delights that this unique store has to offer. Bringing to consumers the very best of Rotterdam in terms of arts, crafts, design and a whole lot more, this store found in 2013 has manages to garner attention from designers and art enthusiasts alike. The new interior of Groos Rotterdam designed by MVRDV is befitting for a space that is dedicated to showcasing ingenuity and cutting-edge design.

A custom-built shelving unit runs the length of the store, reaching up to its ceiling. This is intended to give the owners a versatile unit for changing displays and occasional exhibitions, as well as ensuring the maximum possible amount of floor space.

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MVRDV designed a compact, flexible but vivid space for the Gross’ interior and restored the existing facade referencing to the original roots of the industrial building. A single-storey space features a mezzanine floor, which is accessible through a black steel staircase on the ground floor. The mezzanine floor includes black desks to work individually or becomes a meeting place for gatherings.

View in Gallery Revitalized interior groos creative display set

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“Its original function as a communal building is now being restored as it continues to return to its former glory. From growing tech start-ups to creative entrepreneurs, artists, architects, designers and from fine dining to high-end retail, Het Industriegebouw is Rotterdam’s urban place to work, eat, shop and relax and now, also the new home of Groos,” said MVRDV.

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Photo of Colorful Store Interior Groos Rotterdam That Combine Style With Practicality

Simple and industrial style shelving provides ample display space

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