Chicago Local Interior Design Network Refined Haystack

June 16, 2018 4:08 am by admin
Chicago local interior design network refined haystack
Chicago local interior design network refined haystack
Chicago Local Interior Design Network Refined Haystack

 Chris Phillips, CTOChris began his journey in Indianapolis where he learned to code at the unusually young age of 6. He spent his early years working in Phoenix and Portland on projects that ranged from aviation systems (Lockheed Martin) to Xbox software (Intel). His journey eventually lead him to Chicago, where he has lead technology teams at Chicago Tribune and several local startups over the past 10 years. Chris has spent his recent years combining artistry and technology in the world of fashion and wearable technology. He also has developed a personal passion for restoring architecturally significant homes in the Chicago area. Refined Haystack now offers him the perfect opportunity to facilitate the creation of interior spaces that bring a sense of functional artistry to the world. His role encompasses:

Sabrina Vodnik, CEO + FounderA transplant to Chicago from the Bay Area, Sabrina has had a lifelong passion for interior design, and a rewarding career in the industry. Her professional experience and marketing background informed more than two years of research on the residential interior design industry and technology. In 2014 Sabrina launched Refined Haystack, an online network developed specifically to benefit the local design community as the landscape of interior design changes with technology. Her current areas of focus include:

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Lydia Haak, Member ServicesAs a native Chicagoan, Lydia has always had a deep appreciation for architecture and design. In recent years, she developed a passion for interior design and decided to pursue a career in the industry. Refined Haystack provided the perfect opportunity for her to combine her background in communication and market research with her interest in all things home decor and design. Her responsibilities include:

–  product vision & management-  brand management & market strategy-  ongoing industry research-  local design community outreach

After more than two years of research and gathering insight from local design industry professionals, Sabrina began to build Refined Haystack, a marketplace and resource that focuses solely on the local interior design network and community. The platform is built to help unite, promote, and elevate local interiors communities while providing homeowners and design enthusiasts with knowledge and unique access to trusted design resources.

The Refined Haystack team is comprised of people who are passionate about interior design and technology. The site offers one place online to access a curated selection of design resources and residential interior designers, while offering valuable insight into the local design community.

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Hunter Kaiser, AdvisorHunter moved across the country through his youth, but maintained roots in North Carolina. It was this experience that taught him the importance of creating a home and a family legacy wherever you land, as well as the connective effect of regional flavor. While in Chicago, he began his work in contract interiors as a designer for GHK (now known as Nelson). In 2011, he launched HUNTER KAISER : CREATIVE FOR LIFE, an endeavor that brought his sales and design expertise together. His vision was to form a lifestyle company that would utilize a variety of mediums to deliver a uniquely tailored experiential design story to each client. The firm’s projects include everything from homes, to experience-driven retail, to agile commercial environments, to event productions. Hunter has served as a trusted Advisor for Refined Haystack since the early days of the company.

In 2010 in Chicago, Refined Haystack founder Sabrina Vodnik embarked on a single-family home renovation with a modern vision. Given her background in furniture and design, she was determined to create an exceptional space for her growing family. It took her over two years to complete her home given the challenges she faced in sourcing unique local product without an interior designer or online resource to view the best of Chicago’s local design offerings. 

–  development of refined haystack technology-  technical direction and vision-  platform growth strategy 

Refined Haystack officially launched in early 2014, and has since grown to become a curated, hyper-local, designer-driven network of interiors resources that makes it easy for those interested in design to find exactly what they need. The platform offers luxury interior designers, sources, and other industry professionals enhanced opportunities for networking, brand awareness, and the exchange of fresh ideas and authentic recommendations. Refined Haystack continues to expand to more markets to serve local design communities all over the United States.

Through these difficulties, Sabrina saw an opportunity. Could an innovative website make the residential interior design process significantly more efficient for all parties? Her self-directed renovation had recently reinforced for her the value of hiring a design professional. She became a passionate advocate of the local interior design industry and the shared benefits of connecting designers and local home interior resources.

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Chicago local interior design network refined haystack
Chicago local interior design network refined haystack
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