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Cava Grill Brand Identity And Restaurant Design Case Study

Cava Grill Brand Identity And Restaurant Design Case Study Cava Grill Brand Identity And Restaurant Design Case Study

sweetgreen’s brand identity goes beyond typical salad restaurants, playing up a growing culture that redefines gender roles and focuses on what currently appeals to women. With a seamless point-of-sale e-commerce system and loyalty program, along with creative new packaging design for their sweetpress juice line, sweetgreen has expanded to more than 75 locations nationwide.

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Services Brand identity & strategy Website design & development (Custom) Packaging design Creative services In-store ordering technology Environmental design

Since debuting in 2011, CAVA’s authentic, yet modern, brand has expanded to more than 50 locations nationwide, including cities such as Los Angeles, Boston, and New York City. 

Convey a vibrant atmosphere that aligns with the restaurant’s Middle Eastern influences and humble charm.

Shouk’s brand identity and store interior purposely borrow from humble and basic commodity trading materials. The wear-and-tear charm and patina of re-used objects, the warm sandy palette, and the exotic graphics and typography found on posters, crates, and cans work together to convey the mood of an open bazaar.

Since launching, Shouk has barely had a break, recently being named as Washington’s best vegetarian restaurant.

CAVA Mezze Grill’s recipes and ingredients are inspired by familial ties to the Mediterranean with a decided focus on simplicity and honesty. To evoke this imagery, CAVA’s product packaging, interior design, in-store menu system, and digital presence were all designed to evoke a feeling of the clean and contemporary, no-frills canteens of yesteryear.

Target millennial women with an attractive, modern brand identity and a store design that evokes a downtown yoga studio instead of a cafeteria.

Transform an idea for a Mediterranean-inspired fast casual into a brand strategy inclusive of a distinctive name and identity.

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