A Brief History Of Contemporary Design Studio Droog Culture Trip


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The best home and design stores in amsterdam

Droog’s renowned for its modern homeware items | © Franklin Heijnen / Flickr

Due to the country’s enduringly prosperous horticultural industry, flowers are everywhere in the Netherlands. It is therefore quite common to see floral arrangements in Dutch homes, and many people buy fresh flowers every day. Others even invest in handmade vases designed for tulips that feature individual spouts for each flower.

📍FEST Amsterdam, Van Woustraat 111, Amsterdam +31 20 261 5160

During the 1990s Droog quickly amassed a large following due to its intuitive grasp of modern design and its eagerness to develop the field down previously unexplored avenues. Many of the company’s innovative, minimalistic products set new standards within the industry and helped shape contemporary design practices.

Store Without a Home curates modern design essentials and regularly updates its collection with new products created by local or international studios. There’s always an impressive selection of charming objects available inside their store on Harlemmerdijk including light fixtures, wall-hangings and furniture.

Hotel Droog’s entrance | © Franklin Heijnen / Flickr / Marcel Wanders: Knotted Chair, 1995 | © Droog / Photograph: Robaard/Theuwkens (Styling by Marjo Kranenborg, CMK) / Tejo Remy: Chest of Drawers, 1991 | © Droog / Photograph: Gerard van Hees

📍Blom & Blom Store, Chrysantenstraat 20, Amsterdam +31 20 737 2691

Droog launched in the early 1990s and quickly amassed a large following due to their collaborations with leading designers such as Marcel Wanders, Tejo Remy and Hella Jongerius. Many items associated with Droog have since become iconic and the studio is renowned for its modest, yet playful approach towards design. Aside from stocking stylish home products like Marcel Wander’s Knotted Chair or Tejo Remy’s Chest of Drawers, Droog’s headquarters in Amsterdam also serves a platform for several ongoing projects related to contemporary design.

It is very common for apartments in larger Dutch cities to feature balconies, and many people turn these small, outdoor spaces into cosy living areas. Although some tenants or homeowners prefer to keep their balconies to themselves and create nooks for relaxing alone, others entertain guests on their terraces and add extra chairs, tables or even hammocks to the mix.

By the late 1990s Droog had launched several side projects including an experimental intuitive called Dry Tech which lead to the creation of Marcel Wander’s iconic ‘Knotted Chair’ and several other groundbreaking products. Due to its singular vision, Droog eventually became an internationally recognised brand and was partly responsible for the revival of Dutch design that occurred during this period.

The Frozen Fountain on Prinsengracht curates cutting-edge collections that feature work by artists and designers from many different cultural and academic milieux. The team behind the store have deep ties with the art world and regularly collaborate with well-established names as well as up-and-coming designers.

The word gezelligheid is often cited as one of the most important terms in the Dutch language. It represents a personal feeling of togetherness, enjoyment and comfort. Everyone has their own take on this concept, and homes always reflect their occupant’s understanding of gezelligheid. To replicate this type of atmosphere, just remember to adapt your home around your personal understanding of cosiness, relaxation or comfort.

The team behind Blom & Blom scour abandoned industrial sites for material and then restore found items into vintage masterpieces. Their (re)creations are absolutely stunning and are presented alongside individual ‘passports’ that retrace each object’s story and origin. Blom & Blom also make one-of-a-kind products and create larger installations for other design conscious organisations.

For one reason or another, Dutch apartments are often oddly shaped and regularly feature sloped ceilings or walls at unusual angles. As such, store-bought furniture often doesn’t fit, and it’s sometimes necessary to modify household items or create custom-built cupboards, beds or bookshelves. Although this might take time, skill and resources, learning to build your own stuff is incredibly rewarding.

FEST makes furniture that draws upon principles commonly associated with modern Dutch design such as functionality, durability and simple elegance, while adding measured doses of colour and comfort. Even though FEST launched less than ten years ago, their products already appear timeless and look incredible when paired together or placed alongside homeware essentials from other studios.

Dutch townhouses might be pretty, but they aren’t very spacious. | © pixabay

In 2003 Ramakers and Bakker purchased a former textile factory in Amsterdam and converted it into their headquarters. This new site allowed them to develop deeper ties to the Dutch capital and gave Droog a permanent base of operations. Later on, Droog extended its building and constructed an onsite design store, gallery, restaurant and single suite hotel. Because of these expansions its headquarters was retitled Hotel Droog.

📍Store Without a Home, Haarlemmerdijk 26, Amsterdam +31 20 416 2027

There are dozens of incredible design studios in the Netherlands, and many famous Dutch brands create their own homeware lines. Droog, for example, easily ranks among the most iconic design studios in the world. They sell scores of sober yet playful products from their headquarters in Amsterdam.

Raw Materials collects and restores high-quality furniture from around the world and stocks many antique items that were produced outside of Europe. There’s plenty of incredible vintage treasures to scour through inside their showroom on Rozengracht, including hardwood cabinets, old-school light fittings and handmade glassware.

Today Droog remains dedicated to forward-thinking design and has branched into socially conscious urban research.

Thanks to the city’s impressive design sector finding unique or locally made products items in Amsterdam is rarely difficult. In fact there are dozens of excellent design and concepts stores in the city, as well as numerous spots that stock homeware or interior products created in-house or by leading designers based in the Netherlands.

After their successful debut, Ramakers and Bakker continued to collect items under the moniker Droog and decided to maintain a conceptual approach towards design. For the next ten years the company collaborated with many eminent Dutch designers and exhibited their work at trade events and galleries throughout the world.

The company was established in 1993 by Renny Ramakers and Gijs Bakker as a platform for contemporary Dutch design. Later that year the pair presented a line of interior products made from prefabricated objects and repurposed industrial material at the Milan Furniture Fair. This collection was titled Droog (dry) due to its modest sensibilities and knowingly austere aesthetic.

Dutch townhouses are notoriously narrow, and people living in larger cities tend to reside in pretty small lodgings compared to other major settlements in Europe. This makes saving space a necessity for urbanites in the Netherlands as clutter can easily disrupt an otherwise well composed room. Obviously, there are thousands of ways to maximise space, including adding more shelving; purchasing easily movable furniture; or replacing larger items, such as cupboards, with simple clothes racks.

📍The Frozen Fountain, Prinsengracht 645, Amsterdam +31 20 622 9375

Every household in the Netherlands is different, but there are some common themes associated with Dutch home décor. These principles generally center around conditions and concepts specific to the Netherlands, such as limited space or the Dutch people’s diverse attitudes towards cosiness, tranquillity and homeliness.



Differ your workout. Mix way up patterns and textures. Mixture up old and fresh , expensive and cheap. There`s nothing wrong with inserting family heirlooms alongside your current modern couch. Great rooms decorators will tell a person that one of the particular most important aspect to be able to decorating your house is that this reflects who you happen to be , your personality and the style. A vintage Chippendale office that was your grandfather`s tells a story. That tells the story regarding your past. The modern day couch you became adoringly obsessed with and basically had to purchase in addition tells a story, your current story, and there will be no reasons why the found and past can`t co-exist beautifully together. A similar can easily be said for fine art. You might not would like to place a piece of art by Salvador Dali about the same wall next to some sort of Monet, but there`s simply no reason why that they can`t end up being in the same area together. With fabrics no matter if it be furniture, mats or pillows, varied hues and patterns brings friendliness and texture with your dwelling space.

Wicker baskets. Straw-plaited baskets are an inexpensive and elegant method to include storage to any place . Baskets can be employed to store and show books, architectural and design magazines, toys, towels plus blankets to name a new few. Place a few little wicker baskets around the counter-tops in your kitchen in order to beautifully display and shop your fruit and fresh vegetables.

Employ area rugs to become softer hardwood floors. Throw area rugs give warmth and may add great texture, shade and personality to your current living space. Hardwood flooring are beautiful and quick to keep but they be short of the comfort that carpeted floors offer, particularly throughout the cooler months. Region rugs can also include fun and functionality to be able to your liveable space . Use many of varying patterns and even fabrics together to highlight your character. Or put several rugs of typically the identical pattern and material , or different textures nevertheless the same color. Typically the possibilities are endless. An individual can change your region rugs to reflect typically the seasons using warmer hues and fabrics for chillier months and lighter types for the warmer periods of the year. Right now there are many lovely 100 % cotton , washable area rugs which in turn are suitable for those properties with children. There genuinely is no reason the reason why a house with young kids cannot become an elegant one.

Add a suspending pot holder to the kitchen. Kitchens are supposed to be warm plus inviting. We spend very much of our time inside them whether it get for preparing meals, providing meals or entertaining. Some sort of hanging pot rack is advantageous elegance. Kitchens are designed to feel as even though they are in frequent use and a dangling pot rack certainly can make one feel this approach . In addition to searching so wonderful, (there are numerous sizes and styles available) additional cupboard space listed below is currently freed up to be able to store other items. Almost never has anyone complained associated with having too much storage area.

Living green . Add plants in order to your livable space . Add all of them to every room, tiny or large, few or even many. Plants invariably is an economical means to accessorizing your own space and adding shade and texture. Not simply are plants beautiful nevertheless many can clean family air and balance dampness . They can absorb impurities and remove harmful gas from the air. Zero home should be with out these wonderful greens!

Coloring or wallpaper your bookcases. This instant pop involving color will brighten in addition to re-energize any room! It can amazing how something therefore simple as a layer of colorful paint can easily instantly energize and convert your space. This built/in bookcase would be basic and ordinary with no brilliant blue interior. Probably the easiest and most inexpensive solution to transform a boring room would be to apply a cover of paint somewhere unpredicted . Bookcases are an excellent place to start since you don`t need to color a large area. Various other fun places to include some sort of pop of color contain painting fireplace mantels, the particular insides of closets, hallways and ceilings.

Slip into a thing a bit more comfortable!. Slip addresses frequently get an awful rap but they are usually truly wonderful things. That they can act as a methods of changing your furniture`s look to reflect the particular seasons. These easily taken away coverings improve a complex look without constantly having to worry about people dirtying or even spilling on your furnishings . Slip covers are best for rooms used usually by children. Over the white slip-covered couches shows the air of an informal , comfortable, easy yet superior elegance.

Work with what you already include to decorate. Many of us have got items in our ownership , probably packed up inside boxes somewhere and don`t have given them a 2nd glance. Your house needs many accessories. Rather than running in order to the store, take a new good look at whatever you already have. Trays, wood made , acrylic, metal or metallic can be on leading of luggage racks, teas carts, trunks, bedside dining tables and coffee tables with regard to extra texture and dimensions . Arrange candles on these people , frames or pile publications on top of all of them . Plates can be put up to create wonderful wall structure art. Art from kids books can be frame and hung in nurseries, children`s rooms or their particular bathrooms. You will end up being amazed at your ability with what you currently have!

Work with decorative mirrors to incorporate fast light to your living area . As seen above, wall mirrors doubles to make the small space feel bigger . For larger rooms, or perhaps any room with some sort of more limited amount associated with natural light, mirrors put directly across through the glass windows , will add instant light-weight . Decorative mirrors could also be used throughout lieu of art to be able to fill empty wall room . Large or small, wall mirrors add light and sizing to your liveable space.

Paint smaller bedrooms in softer, lighter shades to make the room think larger. The living space above is a wonderful sort of how in order to maximize a small liveable space . A room of this kind of size provides the tendency to be able to seem cramped, nevertheless the big windows, light colored surfaces and ample utilization of mirror not only reflect the particular natural light pouring throughout from your doors and typically the windows however the use involving mirrors also shows the optic illusion of space, generating the room seem greater than it actually will be . Conversely, darker colors can make a room experience smaller. Even with typically the abundance of natural light-weight and the strategic hanging on to of the mirrors, this specific room in a dark shade might have an additional boxed-in feel with it.

Whether or not you`ve just moved and looking for a fast , little home pick-me-up, or even perhaps something better, presently there are some well-known interior design tricks that designers use that you simply too can very easily do with minimal energy and cost. Sometimes typically the smallest things make finest impact. It could get digging in a reflection , a painting, a lamp fixture or even a flower. You may want to become softer your walls, brighten some sort of room, or exercise . warmness to your living area. Check out these clever style as well as notice how they can motivate you!

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